By Allison Watkinson
TLL Reporter
E.L.F. Cosmetics and Liquid Death are launching a limited-edition gothic metal-inspired makeup collection called Corpse Paint.
Designed around Liquid Death’s hardcore aesthetic, the licensed Corpse Paint cosmetics collection features five licensed makeup items as well as a special Closed Casket: Removable Coffin Keepsake Box.
The licensed makeup products included in the collaboration are the Dead Set: Matte Magic Mist & Set, the Kiss of Death: O Face All Night Satin Lipstick, the Eye Die: No Budge Wispy Cloud Cream Eyeshadow, the Dead Line: H2O Proof Eyeliner Pen, and the Brush with Death: Putty Applicator.
“No one knows more about makeup than the black metal community,” said Liquid Death VP, Andy Pearson. “Think how many times they’ve put it on or taken it off with every show. E.L.F. was the perfect partner to bring this collab to life because they could help bring this versatile, everyday look to the masses with high-quality, cruelty-free products.”
Initially launched in 2004, E.L.F. Cosmetics is a high-quality beauty brand that specializes in vegan, cruelty-free and Fair Trade certified cosmetics and skin care products.
“When you set out to create a different kind of company, it’s important to align yourself with like-minded kindred spirits,” said E.L.F. Beauty CMO, Kory Marchisotto. “We are both challenger brands on a one-way path to disruption. E.L.F. and Liquid Death share a passion for self-expression and unexpected creativity. We’ve had a lot of fun—and a lot of laughter—bringing Corpse Paint to life. Pun intended.”
Liquid Death is a non-alcoholic beverage company that focuses on promoting health and sustainability through dark comedy and horror-themed entertainment.
A portion of the proceeds from Liquid Death’s product sales is donated to environmental and humanitarian nonprofit organizations that focus on reducing the impact of plastic pollution and bringing clean drinking water to those in need.
The limited-edition Liquid Death Corpse Paint collection is available for purchase exclusively through E.L.F. Cosmetics dedicated e-commerce website while supplies last.
Fire Brands Teams Up With Mars Wrigley for Skittles Drinks