By Allison Watkinson
TLL Reporter
Loungefly, a lifestyle brand from Funko, has announced a new brand experience called Summer of Loungefly, to showcase the latest summer collections.
Hosted at Goya Studios, the event will allow fashion and pop culture enthusiasts to immerse themselves in the Loungefly brand and its high-end apparel line, Stitch Shoppe. The event will feature fan-favorite collections that showcase Lisa Frank, Care Bears, Sanrio, Disney and more.
“At Loungefly, we always aim to blend fashion and fandom through our whimsical designs and innovative creations, which is why we’re so excited to finally announce Summer of Loungefly, the biggest event we’ve ever held,” said Liz DeSilva, Vice President of Creative at Loungefly.
“Fans, old and new, will be able to experience Loungefly collections in a way that’s never been done before through extravagant photo areas and themed activities inspired by our latest summer lineups.”
Loungefly will transform the event space to feature six colorful and decorated areas, each representing a different summer collection. The designated sections will provide fans with interactive photo opportunities, themed snacks, a lounge area, and special character appearances.
The Summer of Loungefly lounge area will be beach-themed and feature deckchairs, high tables, ice cream and coffee, as well as unique displays in each branded section featuring shoppable Loungefly products.
“Loungefly continues to grow and expand its footprint among the most iconic properties, creating a unique and unrivaled space for itself within the pop culture and fashion industries,” said Brian Mariotti, Chief Creative Officer at Funko.
“Featuring iconic brands like Lisa Frank and Care Bears to some of the biggest names in the industry like Sanrio and Disney, the Summer of Loungefly event will feature surprises around every corner.”
Known for its intricately designed backpacks, wallets, bags, apparel, collectible enamel pins and other small accessories, Loungefly’s collections tell wearable stories inspired by iconic licensed properties.
Since becoming part of the Funko family in 2017, the Loungefly brand has expanded with Stitch Shoppe, their first high-end apparel line that serves sizes XS to 4XL.