Gamers can enjoy some performance enhancing caffeine during the launch of Persona 5 Royal, thanks to an unusual partnership.
Game studio Atlus and Matte Black Coffee are welcoming all Phantom Thieves, fans of Persona and coffee enthusiasts alike to a month-long store takeover of the LA-based cafe.
The collaboration is being held to celebrate the launch of Persona 5 Royal, coming to Xbox Game Pass, Xbox Series X|S, Xbox One, Windows PC, Steam PC, PlayStation 5 and Nintendo Switch on October 21. Visitors will encounter a fully decked-out Persona 5 Royal-themed store takeover, complete with Persona 5 Royal artwork, themed drinks and a plethora of exclusive merchandise available in store and online. The Persona 5 Royal x Matte Black celebration takes place at the Matte Black Coffee location in Downtown LA (1001 S Broadway, Los Angeles, CA 90015) from Oct. 14 to Nov. 13.
Pop-up collaborations have become increasingly popular for product launches in recent years, and in this case, it will also include the launch of exclusive and limited-edition merchandise and drinks.
The partners says game fans will be able to quench their thirst with themed drinks like an Apple Beet Persona 5 Royal Latte, or get decked out with a variety of fan merch, including the Persona 5 Royal x Matte Black Coffee Hoodie, a T-Shirt, or Tote Bag.
Atlus also says the award-winning role-playing game (RPG) will feature a treasure trove of downloadable content. Players can don the mask of Joker and join the Phantom Thieves of Hearts as they stage grand heists or infiltrate the minds of the corrupt.
Persona 5 Royal presents a unique visual style as players explore the game’s version of Tokyo and features an unforgettable soundtrack by the award nominated composer Shoji Meguro.
Atlus has produced a stable of award-winning titles over the years, including Persona 5 Royal, the Shin Megami Tensei series, the groundbreaking action-adventure/puzzle game Catherine, and many more.
Atlus is working on the release of Persona 5 Royal with game publisher Sega of America, the US arm of Japan’s SEGA Corporation.