By Gary Symons
TLL Editor in Chief
THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant.
THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with professional-grade products.
THOR is now pushing the boundaries of excellence, collaborating with multi-Michelin-starred chef and restaurateur Gordon Ramsay to launch an exclusive new line of kitchen appliances for the home.
This deal was brokered by Brand Central (https://www.brandcentralgroup.com/) on behalf of Thor Kitchen, and by CAA Brand Management (https://brandmanagement.caa.com/) on behalf of Gordon Ramsay.
To meet the bar set by Ramsay is not an easy task. The celebrity chef has earned an astounding 22 Michelin stars, and has established himself as a leading figure in the culinary world through his restaurants, television shows, and cookbooks.
Ramsay is also the star of several TV shows, such as Hell’s Kitchen, Gordon Ramsay: Uncharted, and MasterChef Junior, and has 43 restaurants worldwide.
The chef says that achieving outstanding results requires passion, a willingness to learn, and top-notch tools.
Known for his relentless pursuit of perfection, Ramsay worked directly with THOR to test the products.
This new collection is based on THOR’s existing line and offers a limited selection of appliances, including a range, dishwasher, and fridge.
With Ramsay’s input, this exclusive line is crafted to meet his high standards for performance and quality. Although the designs remain true to their origins, Ramsay’s rigorous testing and approval process ensures that these appliances deliver exceptional results for both home cooks and professional chefs.
“THOR Kitchen is a dream partner for me,” said Gordon Ramsay. “I’ve always said that a chef is only as good as their tools, and THOR shares that belief with their exceptional appliances.”
Ramsay has previously worked with suppliers to provide top quality products for both home and professional chefs, giving him direct experience in testing and design. For example, he is the lead ambassador for the acclaimed cookware company HexClad, and is actively involved in product development, branding, and growth strategy.
Similarly, Ramsay says he took a very hands-on approach to his work with THOR. “I worked with THOR in testing and approving the products, ensuring that each piece meets the highest standards,” he said. “It means a lot to me to bring such a high-quality line that I trust to home chefs who are striving for culinary excellence, no matter their skill level.”
Kyle You, THOR co-owner and co-founder, said working with Ramsay was a natural fit for a company that strives for excellence.
“What sets THOR Kitchen apart is our commitment to making professional-grade appliances accessible,” You said. “We believe that first-class culinary results shouldn’t require a hefty investment.
“Our collaboration with Gordon Ramsay exemplifies this ethos, combining exceptional performance with affordability. We’re proud to offer a suite of appliances that deliver both luxury and value, transforming home kitchens with tools designed for every level of chef.”
The THOR x Gordon Ramsay collection features professional-grade kitchen appliances designed for both performance and style.
The collection includes the versatile Tilt Panel Gas Range, available in 30”, 36”, and 48” sizes, along with electric ranges, French-door refrigerators, and dishwashers.
Each appliance is available in a sleek stainless steel finish, with optional handle sets in bronze, rose gold, and Ramsay’s personal favorite, navy blue. The collection also includes a limited-edition black series, offering any kitchen a subtle and sophisticated touch.
The THOR x Gordon Ramsay collection became available starting September16 at thorkitchen.com.