By Gary Symons
TLL Editor in Chief
If you’re a woman involved in toy or game design, you’ll want to jump on the Hasbro Women Innovators of Play Challenge right away.
Hasbro is looking for what it describes as the “next great women-led mass market toy or game,” with submitted ideas to be judged on the level of innovation, ‘fun factor’, design and aesthetics, mass marketability and manufacturability.
The contest opened Sept. 12 and closes Oct. 12, and it’s open to any individual who identifies as a woman, or someone who identifies as a woman who leads a team of a maximum of five people.
Tanya Thompson, Senior Director of Inventor Relations and Innovation at Hasbro, says the program came out of the recent Women Innovators of Play event, which garnered a huge amount of interest among female developers and inventors.
“We were blown away by the support and excitement for Hasbro’s Women Innovators of Play event, and now Hasbro is taking this initiative to the next level with our Challenge, which is open to women across 11 countries,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro. “We know that incredible women innovators are out there and can’t wait to see the submitted toys and games.”
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Winners of the challenge will receive a valuable prize package, including $10,000 USD in cash, an all-expensive paid trip to Hasbro’s headquarters in Rhode Island for a Day in the Life experience, and a mentorship session with one of Hasbro’s top women leaders.
The real value, of course, is getting your invention or idea in front of the key decision-makers for one of the world’s greatest toy companies.
The deadline is coming up fast, as Hasbro’s panel of judges will evaluate the submissions and select the three most promising innovations, which will be announced in November.
The Challenge is open to anyone 18 years or older who identifies as a woman in the following countries: Australia, Canada (excluding Quebec), France, Germany, Israel, Japan, Hong Kong, New Zealand, Spain, United Kingdom, and USA.
You can go to the link here for more details about the Hasbro Women Innovators of Play Challenge, including eligibility and other requirements.
With any luck, The Licensing Letter will soon be writing about the next big collaboration for your hit toy or game!
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