By Allison Watkinson
TLL Reporter
Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner.
Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company’s sparkling wine products are made from grapes that are grown at Nyetimber’s eleven vineyard estates that are located throughout West Sussex, Hampshire, and Kent.
“We are honored to be the first exclusive English sparkling wine partner at Henley Royal Regatta, and as one of only three partners, we are proud to join a select group of prestigious brands,” said Nyetimber CEO, Eric Heerema. “We look forward to many years of creating memorable occasions together and uniting our dedication to crafting world-class wines with Henley Royal Regatta’s commitment to rowing excellence.”
Established in 1839, is an annual British heritage sporting and social event that showcases the talents of professional rowing teams as they race along the River Thames.
Beginning on July 2 and closing on July 7, 2024, this year’s Henley Royal Regatta will feature more than three hundred rowing races throughout the six day competition.
“Henley Royal Regatta is synonymous with celebrating the pinnacle of rowing alongside quintessentially British tradition,” said Henley Royal Regatta chair, Sir Steve Redgrave. “We are therefore delighted to welcome Nyetimber, a paragon of British winemaking, as our first exclusive English sparkling wine partner.
“This collaboration is a toast to our shared values and commitment to excellence,” added Redgrave. “Together, we look forward to enhancing the Regatta experience for our members, competitors and visitors to ensure every moment is filled with celebration and a distinct touch of British sophistication.”
As a partner of the Henley Royal Regatta, Nyetimber’s sparkling wines will be prominently featured across all areas of the Regatta racing event.
This includes the main Regatta Enclosure, the official Hospitality Enclosures, the Little Lion Meadow, the English Garden Bar and the exclusive Stewards’ Enclosure.
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