By Allison Watkinson
TLL Reporter
Novel Entertainment has signed a licensing deal with the global e-commerce platform Star Editions for print-on-demand Horrid Henry merchandise.
The Star Editions e-commerce partnership was brokered by Caroline Mickler Limited on behalf of Novel Entertainment.
“I’m thrilled with the launch of Star Editions’ latest print-on-demand shop,” said Star Editions CEO, Will Marston. “Horrid Henry has been a staple in our house for years, so to be able to work with Novel Entertainment and Caroline Mickler on this has been a dream. So excited about what we have planned together for 2024 and beyond and once again creating something which truly showcases Star Editions’ passion and commitment to online gifting innovation and delivering exceptional brand experiences,” added Marston. “I am confident that this new store will captivate the discerning hordes of Horrid Henry hooligans, young and old!”
The licensing agreement will include a dedicated webshop that features a full range of new Horrid Henry print-on-demand products such as t-shirts, mugs, tote bags, hoodies, water bottles, coasters and posters.
It will also stock merchandise such as board games, costumes, card packs and jigsaw puzzles from Novel Entertainment’s existing Horrid Henry licensees.
Star Editions has built the infrastructure of the e-commerce webshop based on designs from Novel Entertainment’s creative team.
“The webshop we have created with Star Editions is an exciting new development in the Horrid Henry brand,” said Novel Entertainment co-founder, Mike Watts. “For the first time ever, fans and consumers are able to order bespoke print-on-demand products across an expanded range of merchandise. We are excited to take Horrid Henry products to an even broader global audience and look forward to adding additional new lines next year.”
Horrid Henry is a British multi-media entertainment brand that is created and owned by Novel Entertainment.
The Horrid Henry IP currently includes a children’s TV show, a live-action feature film, a branded Youtube channel, a live theatrical production and an extensive consumer products licensing program.
Initially founded in 2001, Novel Entertainment specializes in the creation and development of family-friendly character brands for a wide range of media platforms.
Novel Entertainment’s core programming includes brands such as Horrid Henry, Fimbles, The Roly Mo Show, and more.
Star Editions is a UK-based company that specializes in licensed product design, e-commerce development, wholesale production, webstore management and more.
The company develops and produces its print-on-demand products through its in-house design studio that is located in the Suffolk region of eastern England.
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