By Allison Watkinson
TLL Reporter
Jewel Branding & Licensing has signed a partnership with Sanderson Design Group to represent its brands in key markets around the world.
Based in the UK, Sanderson Design Group is an interior furnishings company that designs, manufactures and markets luxury wallpapers, fabrics and paints, as well as licensing its designs for use on a wide range of home-related products.
The Sanderson Design Group’s portfolio of premium home brands includes Sanderson, Harlequin, Clarke & Clarke, Scion, Zoffany and Morris & Co.
“The Sanderson Design Group archives are absolutely stunning,” said Jewel CEO, Julie Newman. “The various brands within SDG’s portfolio each offer a unique and compelling point of view, and we are thrilled to be working with their talented teams to expand their offering of gorgeous products to new markets.”
As the licensing representative for SDG’s brand portfolio, Jewel will use its expertise in global brand expansion programs to introduce Sanderson’s luxury collections to key markets around the world, including South Korea and the U.S.
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Jewel is currently seeking new licensing partners for the Sanderson Design Group’s brands across a wide range of product categories and consumer demographics.
“We are delighted to work with Jewel,” said Sanderson Design Group CEO, Lisa Montague. “Their mission to combine beautiful design and compelling stories fits perfectly into the rich history of Sanderson Design Group and we look forward to developing further our working relationship together.”
Jewel is a global agency that offers a full range of brand management and licensing services to its clients.
Jewel Branding & Licensing represents high-profile design-focused brands such as The New York Botanical Garden, Frank Lloyd Wright, Rachael Hale, the National Wildlife Federation and Bouffants & Broken Hearts.
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