Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur

By Allison Watkinson
TLL Reporter
Kellogg’s Eggo brand has partnered with Sugarlands Distilling Co. for a second time to launch Eggo Brunch in a Jar Sippin’ Cream.
Eggo is a frozen waffle food brand that has been owned by The Kellogg Company since 1968.
The licensing partnership with Sugarland was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk.
“We are delighted to expand our Eggo partnership with Sugarlands to launch this innovative and tasty liqueur,” said Beanstalk VP, Frances Alvarez. “This collaboration is just what we need to disrupt brunch moments and allow adults to interact more with the cherished Eggo brand.”
Created in time for National Waffle Day, Eggo Brunch in a Jar Sippin’ Cream is a cream-based alcoholic liqueur that features brunch-inspired flavors such as Eggo waffles, maple syrup, butter and bacon.
“Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves,” said Kellogg SD, Joe Beauprez. “Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones. So, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat.”
The previous licensing collaboration between Sugarland Distilling Co. and Eggo produced a co-branded holiday cream liqueur called Eggo Nog Appalachian Sippin’ Cream. Released during the 2022 holiday season, the licensed Eggo Nog liqueur featured flavors such as rum, cinnamon, and nutmeg.
“Working with Eggo to bring Eggo Nog to life last year was a tremendous experience, so we’re thrilled to partner with them again to create a brunch-inspired version of our Sippin’ Cream, that parents can enjoy year-round,” said Sugarlands Distilling Co. head distiller, Greg Eidam. “Our distillery team crafted Eggo Brunch in a Jar to combine flavors of toasted Eggo waffles, rich maple syrup and notes of creamy butter, with a savory hint of bacon in every sip. Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during you well-deserved ‘me time’in the evening.”
Sugarlands Distilling Co. is an American craft distillery that produces a full range of alcoholic beverages such as craft moonshines, cream liqueurs, rye whiskey, vodka and more.
The Eggo Brunch in a Jar Sippin’ Cream product is available for purchase at select retailers across the U.S. and online in select regions.