By Allison Watkinson
TLL Reporter
Ketnipz and PopSockets have partnered on a co-branded range of fidget toys and phone accessories featuring licensed illustrations of Ketnipz self-care mascot, Bean.
Ketnipz is an Instagram-based webcomic and lifestyle brand that was created by illustrator Harry Hambley in 2016. The webcomic uses the Bean character to explore themes such as mental health, recovery, kindness, and self-care.
Throughout the remainder of the year, Popsocket’s will release new fidget toys, phone grips, and cases that feature Ketnipz’ designs.
The first product launch consisted of two PopPuck fidget toy designs that showcase Ketnipz characters, Bean and Beanzilla. Each puck starter pack includes two magnetic pucks, a magnetic bowl, and a removable leash.
“Working with PopSockets on this project has been nothing but fun from the jump,” said Hambley. “PopPucks are already stupidly satisfying to play with—but having Bean as a feature on the pucks is the real cherry on top! We hope this collaboration will invite people to add some silliness into their day-to-day lives and even serve as a tool for those who struggle with ADHD and attention-related conditions.”
PopSockets is a digital lifestyle company that specializes in creating mobile phone accessories and sensory toys.
The company has launched a variety of environmental and social impact initiatives such as the use of 99% recyclable and FSC-certified packaging for its products, accreditation by the Fair Labor Association, the launch of low-friction recycling programs with Terracycle, and more.
“At PopSockets we want to continue to provide consumers with purpose-driven products that are as beneficial as they are fun,” said PopSockets director, Amie Kugler. “Partnering with Ketnipz to create a line of Bean-centric accessories has been a blast as we highlight the synergies and shared values between our brands. We can’t wait to see all the fun tricks that Bean will do as consumers master the art of the PopPuck.”
The PopPuck starter pack launched globally in July 2023 on the official PopSockets website. The next co-branded product drop is scheduled for release in Fall 2023.
The PopSockets licensing collaboration was brokered by Glue Creative Thinking on behalf of the Ketnipz brand.
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