TLL Staff
Jazwares Game Studio is releasing a new Cobra Kai gaming experience on Roblox, under license from Sony Pictures Consumer Products.
The new game is scheduled for release this summer in conjunction with the release of Cobra Kai’s sixth season on Netflix. The game Cobra Kai: Karate Legends features martial arts action, allowing players to train their sensei, and level up their own dojo. It also includes a vast open map set in the world of Cobra Kai in the San Fernando Valley.
“Jazwares Game Studio has a proven track record of bringing some of the world’s biggest entertainment franchises to life on Roblox, producing hit games played by tens of millions of fans worldwide and we’re thrilled Cobra Kai: Karate Legends is joining the ranks,” said Judd Karofsky, executive vice president at Jazwares. “We are huge Cobra Kai fans so we’ve been laser focused on developing an authentic experience with Sony Pictures Consumer Products that captures the heart pounding action of the series and the epic martial arts moves of the characters we know players are going to love.
Outfit7 Announces New Licensing Partnership with Two Daughters Entertainment
Outfit7 has appointed Two Daughters Entertainment as their new licensing partner in the United Kingdom and Eire, for their award-winning Talking Tom & Friends brand.
This partnership aims to expand the brand in the United Kingdom and Eire through a range of physical products, including toys, apparel, accessories, and more.
Outfit7 is a leader in the entertainment industry, with its Talking Tom & Friends brand featuring a portfolio of 20+ games with 23 billion downloads between them. Two Daughters Entertainment is a TV & Film Entertainment Company focused on creating and exploiting high quality animated content for kids and families.
The Talking Tom brand is also building a strong content media presence, attracting over 106 million YouTube subscribers, and continues to captivate audiences with its animated series, which has garnered over 12 billion views. This partnership will ensure that fans in the United Kingdom and Eire can experience the spirit and fun of the beloved Talking Tom & Friends characters beyond the digital space.
Building on this success, Outfit7 is also focusing on a highly anticipated series titled Talking Tom Heroes: Suddenly Super, which will feature 52 episodes, each 11 minutes long. Developed in collaboration with Epic Story Media and supported by a new licensing partnership with Two Daughters Entertainment, this series aims to enhance Outfit7’s global brand visibility.
Fans can look forward to the rollout of new Talking Tom & Friends merchandise in the future, bridging the gap between the brand’s physical and digital worlds.
Nickelodeon Releases ‘NickWatch’ For Kids, in Collaboration With Watchinyu
NickWatch, the smartwatch from Watchinyu under license from Nickelodeon, is now available in the United States.
Nickwatch was released in the UK last summer and received the Red Dot Design Award for Product Design earlier this year.
A huge hit with kids and parents, the Nickelodeon-themed mobile device is now available nationally on Walmart.com, and will be sold in Walmart stores in October.
Nickwatch offers smartwatch features alone with content inspired by popular Nickelodeon characters, such as games and role-playing activities. For example, kids can practice their balance doing exercises with SpongeBob Squarepants, or run (virtually) through sewer tunnels with the Teenage Mutant Turtles.
Nickwatch is designed with children’s safety and security in mind. The subscription-based NickWatch app allows parents to safeguard their children with location tracking and communication tools. You can also create a geo-fence around frequented locations like school or a friend’s house and receive a notification when the child has left the area. Caregivers can message and call the user account on the watch, mute the device during school hours, and choose who communicates with their child. Internet and regular social media platforms cannot be accessed through the watch.
“NickWatch is a true disruptor in the wearable tech category for kids, combining world-class Nickelodeon content with unrivaled parental controls and features,” says Udi Miron, chief executive officer, Watchinu. “We are bringing to market a smartwatch that is not only fun and enriching but will grow with the children who wear them for years to come.”
Hasbro’s Furby Invades New York City in an Immersive Marketing Campaign
If Furby can make it here, it can make it anywhere.
The fuzzy kid’s companion Furby has been spotted across New York City as part of an immersive campaign from Hasbro, marking one year since the viral toy returned to toy shelves.
The activation invites consumers to experience the world of Furby, featuring a hunt for mischievous moments and “furbified” objects across the city.
These moments will appear in the form of giant Furby footprints left in wet cement; paint and glitter in Herald Square Plaza, Flatiron Plaza and Astor Place; and furry objects like benches, newspaper stands, lampposts and bicycles placed throughout Midtown and Nolita.
Furby fans can also make a reservation via Eventbrite to visit an immersive Furby-themed space at 21 Spring Street on July 14. The fur-covered pop-up offers fans a unique set for social content, featuring nostalgic ’90s memorabilia reminiscent of the original Furby launch in 1998.
As consumers stumble across these Furby-themed moments this week, they can share their finds on social media tagging #FurbyWuzHere.
“After reintroducing Furby last year, 25 years after the toy’s initial, craze-inducing launch, we were thrilled to see the same level of excitement for the return of our iconic furry friend,” says Kim Boyd, president, global brands and franchise management, Hasbro. “In celebration of this generation of Furby’s first birthday, we’re continuing the craze with a Furby takeover in New York City, and a new wave of colors for Furblets, our miniature besties.
“This is just the beginning for Furby, and we look forward to expanding this incredible brand.”
Furby interactive toys are available for purchase on Amazon.
PUMA Releases Second Collection Based on Trolls
‘Trolls Part Two’ is here, featuring a variety of kids’ gear based on the Dreamworks Animation film.
The collection was created in a partnership between activewear company PUMA and Universal Products & Experiences, which handles licensing for Dreamworks.
The collection features kids’ gear, with footwear, accessories and graphic apparel inspired by the world of Trolls. The first PUMA x Trolls collection was announced in February.
A variety of tracksuits, T-shirts and sweats for boys and girls come in a color palette of soft pastels, with graphics commemorating Trolls characters like the determined yet cautious Branch, and the village prankster, Cloud Guy.
The collection also features a co-branded side bag with Trolls detailing, plus kids’ versions of the RS-X, Mayze, Sude and CA Pro sneakers.
Pom-pom accents were added to evoke the characters’ signature hairstyles, while colorways tie back to the small, colorful Trolls.
The PUMA x DreamWorks Animation’s “Trolls Part Two “ collection is available from PUMA.com, PUMA flagship stores, and select PUMA retailers.
Jones Soda Releases First Cola With Nitrocross Motorsports
Jones Soda will get your motor running this summer with two new Colas, a first for the craft soda company.
Jones Craft Cola and Jones Craft Zero Cola are bringing the brand into the cola space for the first time through a collaboration with Nitrocross Motorsports. The co-branded products are launching a multiyear Thrill One partnership that extends Jones’s legacy as a champion of action sports.
The new canned colas will debut Sept. 6 at the first Nitrocross race of the season in Richmond, Va., featuring high-performance electric vehicles on tracks with high-banked corners and large jumps. The products will also be sold on-site at other Nitrocross races, joining signage and other activations, and will soon be available nationwide.
“Partnering with Nitrocross is an ideal way to enter the cola wars,” says David Knight, chief executive officer, Jones Soda. “It will immediately raise the visibility of our products with a young generation of passionate fans open to new experiences of all kinds. This campaign will join the other strategic growth initiatives we are undertaking to bring the Jones brand to new consumers and channels. We look forward to bringing a new great taste to the cola category and reigniting the cola taste challenge that began in the mid ’70s.”
Jones’s collaboration with Nitrocross extends a relationship with Thrill One Sports & Entertainment, a producer of action sports events, that began with a partnership with Street League Skateboarding (SLS), the world’s largest competitive skateboarding league.
“We are excited to welcome Jones Soda into the Nitrocross family,” says Mike Laheta, vice president, partnerships, Thrill One, parent company of Nitrocross. “Their commitment to authenticity and their innovative approach aligns perfectly with our values.
“This partnership will help us collectively grow the sport and provide our fans with genuine, engaging experiences at every event.”