Crayola Experience Unwraps ‘A Magical Circus Adventure’ for Christmas
This December, Crayola Experience in Orlando is set to dazzle visitors with A Magical Circus Adventure, a special weekend event in collaboration with POMP SNOW & CIRQUEumstance. The event, part of the annual Colorful Christmas celebration, promises a vibrant blend of creativity and festive fun inspired by the beloved storybook series and live show.
Guests will be immersed in a world of magic and wonder, featuring characters POMP, SNOW & CIRQUEumstance. The experience includes circus-themed activities, interactive book readings, a unique Crayola Experience magic show, musical performances, thrilling circus acts, and delightful holiday surprises.
Neil Goldberg, Broadway Director and Creator of POMP, SNOW & CIRQUEumstance, expressed his excitement: “Crayola’s premier attraction for creativity in Orlando is a canvas for imagination and the perfect setting to unveil A Magical Circus Adventure. This colorful event will immerse children and families in the joyful magic of the holiday season and create memories that will last a lifetime.”
Kristin Luise, Director of Marketing and Retail for Crayola Experience, added: “We are excited to team up with POMP, SNOW & CIRQUEumstance for this new and creative holiday spectacular. Collaborations like this not only are true to our brand but also enable us to continually offer unique and engaging experiences that inspire kids to put their imagination into action.”
A Magical Circus Adventure” will debut on December 14–15 at the Crayola Experience in Orlando, Florida.
Nickelodeon Launches New Podcast “Dora’s Aventuras”
Nickelodeon launched a new music-filled podcast, Dora’s Aventuras, today (Monday, Sept. 23). This podcast invites preschoolers and their families to join the iconic Latina heroine, Dora, and her monkey pal, Boots, on adventures through the rainforest. The podcast features audio-based minigames, playful puzzles, and catchy songs in both English and Spanish.
Dora’s Aventuras is adapted from the popular Nick Jr. YouTube series and will release new episodes weekly. The podcast is available in the Dora’s Amazing Adventures feed and has already garnered over 3 million views on YouTube. The first two seasons of the CG-animated series DORA are streaming on Paramount+ and will also air on Nickelodeon and the Nick Jr. channel.
Nickelodeon Podcasts feature beloved franchises like PAW Patrol, The Loud House, and Avatar the Last Airbender, offering a variety of scripted and unscripted originals, audio thrillers, game shows, and more. “Dora’s Aventuras” joins this lineup, promising to entertain kids and families with its engaging content.
Nautica Reveals Latest Collab With Eddie Win
Nautica’s latest collaboration with Eddie Win is now available exclusively on Nautica.com.
This 10-piece collection features premium hoodies, sweatpants, sweaters and jackets, perfect for effortless fall transitions.
Renowned for his laid-back street style, Eddie Win crafted each piece to resonate with the brand’s younger audience, while staying true to Nautica’s timeless heritage. Drawing inspiration from archival Nautica designs, the collection merges modern appeal with the brand’s nostalgic essence.
Eddie Win is a YouTube content creator in the fashion and sneaker space with a strong following that looks to him for styling tips, clothing hauls and a glimpse at the latest footwear drops.
The collection is dropping in three phases on September 19, September 26 and October 3.
NFL and Voldex Unveil Enhanced NFL Universe Football on Roblox
The National Football League (NFL) has partnered with Voldex, a prominent game developer on Roblox, to revamp their football game experience.
The collaboration introduces NFL intellectual property into NFL Universe Football, previously known as Ultimate Football, offering an immersive football experience to Roblox’s 79.5 million daily users.
Ed Kiang, NFL’s Vice President of Video Gaming, said the partnership aims to enhance fan engagement by allowing players to experience their favorite NFL teams and iconic moments within Roblox’s interactive environment.
The game will feature all 32 NFL teams, complete with authentic uniforms and branding, bringing the excitement of NFL action to the platform.
NFL Universe Football will include a range of features such as action-packed in-game events, thrilling challenges, and various game modes. Players can participate in six-vs-six matches, practice modes, and trade NFL-branded gear. Exclusive NFL-themed items and merchandise can be unlocked through completing challenges and special events, allowing players to showcase their team pride.
“We know from search data that Roblox users are looking for sports content—particularly football,” said Lisa Willett, head of sports partnerships at Roblox. “Sports fandom is rooted in community, which is a big part of shared experiences on Roblox already. By bringing together the prestige of the NFL and Voldex’s expertise in spearheading communities and revamping popular experiences on the platform, people across the world can enjoy their favorite NFL teams with their friends in new immersive ways.”
Alex Singer, Founder & CEO of Voldex, highlighted the significance of the NFL partnership in elevating their game and providing players with a more authentic NFL experience. NFL “Partnering with the NFL is a significant milestone for us,” said Singer. “We are thrilled to bring the unparalleled excitement and prestige of the NFL to Roblox. This collaboration underscores our commitment to providing our players with the most engaging and authentic gaming experiences.”
Genshin Impact and McDonald’s Launch Limited-Edition Collaboration in the US
Genshin Impact and McDonald’s are teaming up to offer U.S. fans a unique crossover experience with two exclusive products available September 17–29. This collaboration, accessible via the McDonald’s app, features special in-game rewards for players who purchase limited-time items.
The first product, the Genshin Impact Apple Pie, features McDonald’s classic Apple Pie in limited-edition packaging showcasing Genshin Impact characters Kaedehara Kazuha and Beidou. Buyers will receive in-game rewards including 40 Primogems, three exclusive Golden Apple Pastries, and a recipe to enhance their combat abilities in the game.
Additionally, the Genshin Impact Deluxe McCrispy™ Meal includes the Deluxe McCrispy sandwich, fries, a limited-edition Apple Pie, and a drink. This meal comes with a Wings of Delicacies Wind Glider and an exclusive Celebration: Crispy and Sweet Namecard, both of which are usable in Genshin Impact. To obtain these rewards, the meal must be purchased through the McDonald’s app.
The promotion marks the first collaboration between Genshin Impact and McDonald’s in the U.S., aiming to deepen engagement with fans through exclusive content. For further details, players can visit the McDonald’s app or follow @GenshinImpact on X, Instagram, and Facebook.
Genshin Impact, developed by HoYoverse, is a free-to-play open-world RPG that invites players to explore the visually rich world of Teyvat. With the addition of new content and rewards, the game continues to expand its immersive experience.
Panini America Partners with Texas One Fund for Exclusive NIL Trading Card Deal
Panini America has announced a groundbreaking, multi-year partnership with the Texas One Fund, the official Name, Image, and Likeness (NIL) collective for the University of Texas. As part of this new agreement, Panini becomes the Official Trading Card Partner for the organization, marking a significant step in NIL sports marketing.
The partnership will leverage Panini’s newly launched Panini College platform, which allows athletes from partner universities to have their own trading cards. Currently available for football and volleyball players, this platform initially includes the University of Texas along with Ohio State University and the University of Nebraska. Through this platform, University of Texas athletes will benefit from compensation linked to trading card sales.
Panini will also collaborate with the Texas One Fund to create specialized collegiate NIL trading card products, offer co-branded marketing support, and host exclusive signing events featuring Texas athletes.
The Panini College platform, set to expand to additional schools and sports, represents Panini’s continued leadership in the collegiate NIL space, where it holds exclusive partnerships with notable athletes including Texas’ Quinn Ewers, Tre Johnson, and Arch Manning.
Outfit7 Joins Green Game Jam 2024 with Eco-Friendly Features
Outfit7 has rejoined the Green Game Jam for 2024, building on the success of last year’s double win with My Talking Angela 2. The company aims to inspire environmental action through its popular games, Talking Tom Gold Run and My Talking Tom Friends, which are introducing new eco-friendly features until September 19.
In Talking Tom Gold Run, players will engage in an eco-adventure where they collect Trash Bag Tokens and recycle plastic waste into recycling bins. As players recycle, the game’s environment gradually cleans up, rewarding participants with in-game items like diamonds and an exclusive Eco Angela outfit.
Meanwhile, My Talking Tom Friends offers players the chance to earn tokens and skill stars by cleaning up virtual trash around their in-game home. During the event, players will receive organic fertilizer and seeds to grow vegetables, which are used to feed the game’s characters. This ongoing cycle of cleaning and growing is designed to mirror real-world environmental efforts.
Beyond in-game activities, Outfit7 is encouraging players to take real-world environmental actions. Participants are invited to share their efforts in picking up trash or growing food using the hashtag #RERERE on social media for a chance to earn additional rewards.
Outfit7’s Green Game Jam initiative reflects its commitment to merging gaming with real-world impact. For more details, players can download Talking Tom Gold Run and My Talking Tom Friends and join the movement to REplay, REgrow, and REuse.
Pokémon Center Launches Exclusive Skinnydip Collaboration Accessories
The Pokémon Company International has announced the availability of select iPhone cases and accessories from its collaboration with London-based brand Skinnydip at Pokémon Center. This partnership, which debuted earlier this summer, features a range of Pokémon-themed items now accessible through Pokémon Center’s online stores in the U.S., Canada, and the U.K.
The collection includes a variety of iPhone cases adorned with popular Kanto-region Pokémon such as Pikachu, Snorlax, Jigglypuff, and Gengar. Fans can also find holographic cases showcasing Eevee, Mew, and Charizard. In addition to phone cases, the collaboration offers stylish makeup and travel bags, beaded phone straps, and will soon include clothing items.
Pokémon Center is the premier online destination for official Pokémon merchandise, and this new range expands their offerings with these exclusive Skinnydip designs. For a full view of the collection and to make purchases, visit Pokémon Center’s website at PokemonCenter.com.
The Pokémon Company International oversees the Pokémon brand outside Asia, managing various aspects including brand licensing and marketing, while Skinnydip London, known for its vibrant and playful designs, has been a notable player in the fashion accessories market since 2011. For more details about Skinnydip, visit skinnydiplondon.com.
Zedd Joins Roblox’s Beat Galaxy for Interactive Music Experience
Interscope Records has announced that GRAMMY Award-winning artist and producer Zedd is making his debut on Roblox with a special takeover of Beat Galaxy, an interactive music hub on the platform. This collaboration, developed by Supersocial in partnership with Universal Music Group (UMG), reimagines music discovery and fan engagement through a unique virtual experience.
Beat Galaxy, launched in December 2023, offers players an immersive environment inspired by Zedd’s upcoming album Telos and its stained glass artwork. For ten days, players can explore this custom track runner while listening to Zedd’s single Lucky. They can also collect glass shards reflecting the album’s artwork, redeemable for limited UGC items and an exclusive emote called the Zabb.
Fans are encouraged to pre-save “Telos” on Spotify to unlock additional game perks, enhancing their virtual experience. The full album will be available on August 30. This initiative marks the first use of Spotify’s pre-save feature within Roblox, setting a precedent for future music and gaming integrations.
Zedd expressed his excitement about blending music with gaming, noting the evolving nature of music discovery through platforms like Roblox. Alvaro Velilla from UMG highlighted the activation as a groundbreaking effort to unite fans and drive music discovery through virtual worlds.
Supersocial, the creator of Beat Galaxy, aims to bridge music and gaming communities and has already featured artists like The Rolling Stones and YUNGBLUD in their virtual space. For a full experience of Zedd’s Beat Galaxy, visit the Roblox game page at Beat Galaxy.
New Holland Brewing Expands Dragon’s Milk Line with D&D-Themed Beverages
In a strategic move to celebrate the 50th anniversary of Dungeons & Dragons (D&D), New Holland Brewing Co. is expanding its Dragon’s Milk product line through a new collaboration with Hasbro’s Wizards of the Coast. This partnership will introduce two exclusive offerings: D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey.
Set to hit the shelves in November 2024, these limited-edition products will be available at select retailers, including New Holland Brewing’s own locations, and through the dedicated website dragonsmilk.com/dnd. A pre-sale for themed merchandise, including exclusive wearables and glassware, began September 6.
New Holland’s CEO and founder, Brett Vanderkamp, emphasized the synergy between the brewery’s renowned Dragon’s Milk brand and D&D’s storied legacy. “Our collaboration with Hasbro is a tribute to D&D’s rich history and aligns with our mission to create memorable experiences and lasting connections,” Vanderkamp said.
The Dragon’s Milk line, celebrated for its bold flavor and accolades, including Gold at the New York International Beer Competition and Double Gold for its bourbon at the 2022 New York International Spirits Competition, now aims to blend the excitement of tabletop gaming with craft brewing excellence. Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast, highlighted the collaboration’s intent to enhance the shared adventure experience that defines D&D.
As New Holland Brewing continues to build on its reputation with this new expansion, the collaboration with D&D marks a notable intersection of craft brewing and fantasy gaming, promising to captivate fans of both worlds. For further details, visit dragonsmilk.com.
Ballantine’s Unveils Limited-Edition Bottles Celebrating Music Legends Elton John and John Lennon
Ballantine’s Scotch whisky has launched two new limited-edition designs in its True Music Icons collection, honoring legendary musicians Elton John and John Lennon. Produced in collaboration with Bravado, Universal Music Group’s premier merchandise and brand management firm, these releases mark a significant addition to Ballantine’s decade-long True Music platform, which celebrates artists who embody the brand’s ethos of authenticity.
The True Music Icons collection features two distinct bottles: one celebrating Elton John, known for his groundbreaking solo career and cultural impact, and the other commemorating John Lennon, whose revolutionary influence as a member of The Beatles and as a solo artist reshaped the music landscape. These editions also acknowledge the enduring friendship between the two icons, highlighted by their collaborative single Whatever Gets You Thru The Night and their famed 1974 Madison Square Garden performance.
The Elton John bottle draws inspiration from his iconic 1975 Dodger Stadium concert and includes a holographic version of his ‘E’ star logo, reminiscent of his Diamonds Greatest Hits album cover. Conversely, the John Lennon edition features his official logo, a famous self-portrait, and other personal iconography, reflecting Lennon’s profound impact on music and culture.
These exclusive bottles will be available in select markets globally and through Ballantine’s official website. The release not only celebrates the musical legacies of Elton John and John Lennon but also continues Ballantine’s tradition of intertwining its heritage with influential cultural figures. For more details, visit Ballantine’s.
Chuck E. Cheese Launches First Licensed Toy with Bonkers Toys
Chuck E. Cheese, the renowned family entertainment brand, has unveiled its inaugural licensed toy, the Chuck E. Cheese Mystery Egg, in partnership with Bonkers Toys. This new product, marking Chuck E. Cheese’s foray into retail toys, will be available nationwide at Walmart and online via Amazon.com for a suggested retail price of $19.99.
The Chuck E. Cheese Mystery Egg is a significant milestone in the brand’s licensing journey, which has rapidly expanded to include nearly 30 licensed partners over the past three years. The Mystery Egg promises to deliver a fun, interactive experience by including a range of collectible items and surprise elements inspired by the Chuck E. Cheese experience. Notably, the toy also features e-tickets redeemable at any Chuck E. Cheese location, linking the toy’s excitement with the brand’s in-store entertainment.
Brian Bonnett, CEO of Bonkers Toys, expressed enthusiasm about the collaboration, emphasizing how the Chuck E. Cheese Mystery Egg brings the beloved Chuck E. Cheese experience into the home through an innovative unboxing experience. “This partnership marks an exciting new chapter for Chuck E. Cheese, allowing us to extend our brand’s magic into the toy aisle,” said Melissa McLeanas, VP of Global Licensing, Media and Branded Entertainment Development at CEC Entertainment, LLC.
Bonkers Toys, known for its leadership in YouTube and creator-based toys, brings a proven track record to the table with successful products like the Giant Mystery Egg and Cap’n Ryan’s Mega Mystery Treasure Chest. The Chuck E. Cheese Mystery Egg continues this tradition, blending the brand’s iconic appeal with engaging, collectible fun.
Betty Crocker Unveils “Wicked”-Inspired Baking Kits to Celebrate Upcoming Film Adaptation
Betty Crocker is embracing the enchantment of Universal Pictures’ film adaptation of the beloved stage musical Wicked with the launch of two new “mix-to-reveal” baking kits: Cookie Dough Pops and Cupcakes. Scheduled for release alongside the film’s debut on November 22, these innovative kits offer a magical baking experience for fans of both theater and baking.
The Wicked film tells the backstory of the witches of Oz, featuring Elphaba, known for her distinctive green skin and untapped potential, and Glinda, celebrated for her popularity and privilege but searching for true purpose. Betty Crocker’s new mixes capture this dichotomy with color-changing vanilla-flavored kits. As bakers stir the ingredients, they reveal either a green Elphaba-themed treat or a pink Glinda-inspired one, making the baking process as thrilling as the film itself.
Jenny Jonker, Betty Crocker Brand Experience Manager, expressed excitement about the launch: “Betty Crocker has a century-long tradition of bringing joy through baking. Our new ‘mix-to-reveal’ kits and magical recipe combinations are a perfect way to build anticipation for Wicked and add a touch of magic to family kitchens.”
In addition to the Cookie Dough Pops and Cupcakes, Betty Crocker is offering a series of Wicked-themed recipe combinations. These include the Fantabulous Brookie, a blend of Chocolate Chip Cookie Mix and Triple Chunk Brownie Mix; the Thrillifying Cupcake, which combines Yellow Cake Mix and Fudge Brownie Mix; and the Outstandiful Cookie Pie, mixing Triple Chocolate Fudge Cake Mix with Vanilla Frosting.
Available at retailers nationwide for a suggested retail price of $5.98, these Wicked-themed baking kits and recipe combinations provide fans with a delicious way to celebrate the film’s release.
Tommy Bahama and Club Car Unveil Exclusive Special Edition Onward Car
Club Car, a leading manufacturer of golf, utility, and personal transportation vehicles, has teamed up with Tommy Bahama, the iconic lifestyle brand known for its relaxed elegance, to launch the “Tommy Bahama x Club Car Special Edition Onward Car.” This limited-edition vehicle combines Club Car’s renowned quality and safety with Tommy Bahama’s distinctive island-inspired style.
The Tommy Bahama x Club Car Special Edition Onward Car is now available for order, offering a blend of sophistication and adventure. Jeff Tyminski, Vice President of Marketing and Product Management at Club Car, highlighted the collaboration’s appeal: “This stylish Onward car marries laid-back island living with your favorite beach paths, bringing a touch of paradise to every journey.”
The vehicle features the signature Tommy Bahama Ocean Palm print on its body and includes premium design elements such as custom embroidered Tommy Bahama logos on the seats, a contrasting color-matched cowl with the marlin logo, and a custom steering wheel. A locking glove box adds convenience, while the car is available in both lifted and non-lifted models. Lifted options come with a custom white brush guard and 14” chrome wheels.
Buyers can choose from gas, lithium, or FLA powertrain options, ensuring a fit for various needs and preferences. Gina Wilcox, Vice President of Licensing for Tommy Bahama, praised the collaboration: “This vehicle perfectly blends island living with the golf car lifestyle, offering a thrilling ride and a touch of paradise for on- and off-course adventures.”
To order, customers can visit clubcar.com/tommybahama to explore features, customization options, and find a local dealer.