By Gary Symons
TLL Editor in Chief
Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning ‘Blocks’ series.
Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. Licensing Works! will oversee new merchandise and promotional licensing opportunities, while alsom supporting the brands’ global master toy partner, Hand2Mind (H2M), a division of Learning Resources LTD .
“We are excited to build upon the incredible retail foundation already established with major partners like Amazon, Walmart, Target, Kohl’s” said Leslie Levine, Owner of Licensing Works!®. “Our goal is to extend the Blocks Universe by securing strong licensing and promotional partnerships that further enhance the brand’s reach and impact.”
Alphablocks, the partnership’s legacy brand, is a hit CBeebies TV show that’s helped millions of children learn to read through adventures, songs and laughter. It focuses on phonics, providing essential reading support for children, parents and educators.
Blocks creator Joe Elliot said the rapidly growing brand is looking for a boost in the North American market as part of its global expansion.
“Alphablocks Ltd. is a mission-driven company and, with four highly successful worlds now in our growing universe, our global mission is to make the greatest difference we can to as many young learners as possible,” Elliot said. “North America is huge for us and working with the talented minds at Licensing Works will help us turbocharge the breadth, depth and reach of our offering.
“We love partnering with switched-on licensees to create meaningful products that help children fall in love with learning and this is the perfect next step for the Blocks.”
With nearly 10 billion views, Alphablocks continues to be a trusted resource in early literacy development. “It’s a ton of fun with letters and words, all built on a firm foundation of key phonics skills,” Licensing Works! says.
Numberblocks makes math fun by helping children understand numbers and develop key arithmetic skills through engaging storytelling. Broadcast in more than 100 countries, it is widely available in the U.S. on platforms such as Netflix, Kabillion, Kidoodle TV, Hopster, Noggin, and soon Prime Video.
The brand also boasts 2.0+ million daily YouTube views in North America, with over 14 million hours of monthly watch time. Hand2Mind, the global master toy licensee, is set to expand its retail presence to over 2,800 mass-market stores by mid-2025.
Colorblocks introduces young learners to the world of colors, teaching recognition, mixing, contrasts, and patterns through immersive storytelling. Across the globe, parents in their millions seek out color learning content for their preschoolers, and Colorblocks is there to support their journey every step of the way. Colorblocks uses the proven magic of Blocks to help young children dive into the wondrous world of color.
Wonderblocks, the latest addition to the Blocks Universe, fosters problem-solving and critical thinking through Wonder Magic. The new series is already gaining traction with North American children and parents on YouTube and YouTube Kids channels.
“We are delighted to be partnering with Licensing Works to bring the ‘Blocks brands’ to the US market,” said Karen McNally, Director of Blue Zoo Licensing. “Beloved by children, parents and teachers alike, we are excited to expand product categories available to engage millions of children in the joys of reading, math, color and problem-solving.”
Parties interested in licensing partnerships can contact Leslie Levine of Licensing Works! at leslie@licensingworks.us