By Allison Watkinson
TLL Reporter
The brand licensing and animation company Animaccord has partnered with Giochi Preziosi to create a toy collection featuring Masha and the Bear.
Masha and the Bear is a CG-animated preschool series that is loosely based on a Russian folktale of the same name. The series is produced by Animaccord and currently airs in more than 150 countries across the globe.
The Italian toy company Giochi Preziosi will be the Master Toy Partner in Europe, responsible for manufacturing the new licensed collection of Masha and the Bear products.
The product line will be launched later this year in Italy, Portugal, Turkey, and Greece, with plans to expand to other European countries in 2024.
The product range will initially feature a variety of licensed products such as plush toys, dolls, and playsets. The licensed product line will be extended into seasonal toys, educational toys, roleplay toys, carnival costumes, ride-ons and outdoor toys in 2024.
The launch of the Masha and the Bear toy line from Giochi Preziosi will be backed by a comprehensive marketing campaign created by both companies. The marketing campaign will include advertisements on both mass media platforms and targeted digital communication channels.