It seems it’s all about the Metaverse and Virtual Reality this year, and now Masterchef is joining the trend through a partnership with virtual reality leader Abacus Brands.
Abacus Brands, a leader in educational virtual reality toys, is partnering with Masterchef Junior on a virtual reality cooking kit.
The STEM focused kit features a unique interactive cooking experience through augmented (AR) and virtual reality (VR) technology, allowing kids to learn about cooking techniques and where food comes from.
“We are excited to partner with Masterchef Junior to bring this highly successful cooking competition to life in kitchens across the country,” says Steve Rad, the company’s founder and CEO. “This exclusive licensing of our flagship Junior Chef kit, will maintain the tangible learning play patterns that are prominent across our line of VR kits, while empowering our youth to make better food choices and learn the science behind what they are eating.”
VR MasterChef Junior Kit is the first ever virtual reality cooking kit from the hit culinary competition series Masterchef Junior and will feature exclusive tips and tricks from former favorite Masterchef Junior contestants, while users discover the wonderful world of food science.
Through Augmented Reality technology, each page in the included workbook comes to life as demonstrated steps within the recipes, while the VR (Virtual Reality) portion will transport users to the Masterchef Junior kitchen, immersing them completely into the cooking experience with former contestants.
This 80-page, high-quality book features 30 delicious recipes, like how to make a chocolate layer cake or tasty lasagna. The kit comes complete with VR Goggles and a 21-piece BPA free and food safe set of full-size functional kitchen utensils needed to complete the recipes, such as measuring spoon, spatula, tongs, a whisk and more.
“We are thrilled to have partnered with Abacus Brands to develop this innovative, immersive and first-of-its kind Masterchef Junior cooking kit,” said Scott Shillet, Vice President, Licensing, Endemol Shine North America. “Through the power of AR and VR technology, recipes will literally jump off the page and onto your plate in this highly engaging culinary experience.”
VR MasterChef Junior Kit launches this Fall as part of a series of exciting new licensed products in the Abacus line, following the successful Bill Nye’s VR Science kit, which launched earlier this year. Abacus’ flagship line of VR Kits includes Magic, Chef, Science, and Universe. The Learn-Experience- Play pattern has been applied to all activity kits in the line, making tangible play and cutting-edge accessible tech easily digestible for children.
VR MasterChef Junior ($64.99) is available for purchase at www.Abacusbrands.com, Amazon and other retailers.
Licensing of Entertainment Properties for Virtual Reality Products