By Allison Watkinson
TLL Reporter
Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band’s fifth anniversary.
“K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. “With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this fan-led event with our graphics team. The UK is a key territory for us in 2024, and we’re looking forward to expanding the brand to Gen Z targets, with product categories such as cosmetics, apparel, beverages, accessories, and more.”
Dubbed the Wari Wari Café, the co-branded anniversary event will feature a variety of promotional offerings and themed experiences.
These offerings and experiences will include TXT and Molang-themed drinks and cakes from Hanok bakery, free extras included with food and drink purchases, a plush toy give-away sponsored by Molang illustrator Hye-Ji Yoon, a themed retail area, projections of Molang and TXT content, a trading area for event attendees and more.
The extra items that will be offered with the themed drinks and cakes include a range of Molang-branded cupsleeves (as pictured in above image), A6 prints and photocards.
In addition to the in-store Sokollab activities, there will be several other TXT and Molang cross-promotions including a scavenger hunt coordinated with the Little Korea restaurant, the Side Quest online gaming café and the Hanok bakery.
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The co-branded two-day anniversary event will take place from March 2 to 3 at Sokollab’s BoraBori location in the Soho district of London.
The 300 entry tickets that were offered through the EventBrite platform have already sold out but a limited number of walk-in visitors will be welcomed during the event itself.
Sokollab/BoraBori is a store and event space that focuses on imported lifestyle, beauty, skincare and K-pop products from South Korea.
Represented by bRAND-WARD in the UK, Molang is an international entertainment and lifestyle brand that was initially created by Korean illustrator Hye Ji Yoon.
The global rights to Molang were acquired by Millimages in 2015 following a surge in the brand’s popularity across digital media platforms.
Following this acquisition, Millimages partnered with French author Marie-Caroline Villand and numerous other licensees to expand the Molang IP into additional categories across TV, social media, licensing, merchandising and more.
Established in 1991, Millimages is an independent animation and production studio that is based in Paris, France. The studio develops, produces, distributes and licenses entertainment content across multiple media platforms.