By Allison Watkinson
TLL Reporter
NatureSweet and Barilla have launched a co-branded digital recipe campaign with the grocery delivery platforms Instacart and Kroger.
NatureSweet is an agriculture company that produces and distributes greenhouse-grown fruits and vegetables to supermarket chains in Canada, Mexico, and the U.S. The company is best-known for its snacking tomato products.
“NatureSweet continues to embrace digital innovation and a partnership like this truly strengthens our efforts on the digital shelf,” said
NatureSweet SM, Travis Laveault. “We’re excited to partner with Barilla in this effort to bring better lunch ideas to consumers during the back-to-school timeframe.”
The co-branded back-to-school lunch campaign currently features two quick and simple recipes that use ingredients produced by both NatureSweet and Barilla. The recipes include NatureSweet Glorys and Barilla Pesto Pasta Perfection and Barilla Summer Pasta Salad with NatureSweet Cherubs.
The recipes can be viewed on Instacart, Kroger, the Naturesweet Youtube channel and the official Naturesweet website.
“As a busy mom of two active boys, I know how exhausting it can be to make lunches that my kids are excited to eat,” said Barilla Americas VP, Jennifer Ping. “We hope that this partnership with NatureSweet inspires our fans with easy, delicious pasta lunch ideas and makes grocery shopping a bit more enjoyable.”
Based in Italy, the Barilla Group is a multinational company that specializes in producing and distributing food products through its portfolio of culinary brands. The company is best-known for the Barilla dry pasta brand.
This co-branded digital campaign marks the first time that Barilla and NatureSweet have run a co-branded campaign on the Instacart grocery platform.
“We’re proud to continue innovating and helping our CPG brand partners drive awareness on our platform, whether they’re category leaders or emerging brands,” said Instacart SD, Graham Edward. “This back-to-school season, we’re excited to help consumers discover and be inspired by NatureSweet’s school lunch ideas across the Instacart marketplace.”
The Barilla and NatureSweet recipe campaign will continue until Sept. 2.
NatureSweet and Barilla Serve Up Co-Branded Recipe Promotion
