Ninja Life Hacks has announced the launch of licensed learning products at Walmart featuring their superhero characters such as Positive Ninja and Angry Ninja.
Walmart will promote the products as its focus May, National Mental Health Awareness Month. The company will also support the effort with free downloadable print resources.
Ninja Life Hacks is a breakout children’s social-emotional learning publishing property that has sold over 1.5 million books and has achieved #1 bestseller accreditation.
This collection will encourage children to feel and discuss their emotions and give them the tools they need to tackle life’s challenges.
The American Academy of Pediatrics recently reported that pediatricians, hospitals and psychiatrists have declared the mental health crisis among kids a national emergency.
Ninja Life Hacks and Walmart remain committed to being part of the solution by offering products that provide children with the skills to cultivate a positive mindset, develop confidence and grit, and promote emotional intelligence.
“The Ninja Life Hacks products will encourage discussion about big emotions and will be one impactful step in battling the mental health crisis facing these children,” said Author Mary Nhin. “Life is tough, but so are they!”
The program was brokered by The Brand Liaison. Representing both brand owners and licensees, The Brand Liaison has built a reputation as a leading licensing agency with the ability to successfully create new revenue streams through licensing, collaborations and strategic retail partnerships.