“Barbiecore,” “Kencore,” and Barbie are on the Rise
Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines:
How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022
Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022
The ‘Barbie’ Movie Is Coming. So Is the Trend of Dressing Like Ken, Wall Street Journal, Aug. 17, 2022
Buy Barbie: Mattel is set to surge after recent turnaround, Bank of America says, CNBC, August 18, 2022
Notably, two of the articles are from CNBC, and two are from the Wall Street Journal. Both are media that focus on business. They think Barbie is far more than a doll; she is an economic mover.
Why is Barbie getting all this attention? It’s because Mattel has been working hard to make Barbie relevant to females, and not just any females. They are going for adult women – particularly moms.