By Allison Watkinson
TLL Reporter
The M Zone agency has secured a slate of new licensing partners for the Precious Moments collectibles brand.
The new licensees will expand Precious Moments into additional product categories and distribution channels that are focused on appealing to a more youthful consumer demographic.
“We’re excited to have partnered with top tier companies to deliver a highly sought-after product range to fans across the U.S.,” said The M Zone co-president, Jeff Fradin. “Through these strategic partnerships, the new products will offer fans more ways to celebrate and connect with the Precious Moments brand they love.”
The brand’s newly announced partners include Sweet Peas for children’s clothing, Jay Franco for home décor, LA Rocks for licensed jewelry, Ripple Junction for apparel, Wildflower Cases for themed phone cases, Nature’s Mark for seasonal gifts and The Forecast Agency for licensed clothing.
Inspired by Precious Moments extensive catalog of illustrations and imagery, the new product collections will start to reach the retail market later this year and continue to launch into early 2025.
Founded by children’s illustrator Samuel J. Butcher, Precious Moments is a lifestyle and collectibles brand that first gained popularity through its distinct porcelain figurines of children with teardrop-shaped eyes and inspirational messages.
“Sam Butcher’s artwork has found a place in millions of homes worldwide,” said Precious Moments CEO, John Plys. “Today’s young consumers are rediscovering this heritage brand, driven by nostalgia and a deep emotional connection. With its strong brand recognition and a loyal customer base, Precious Moments is perfectly positioned for continued growth and success in the years ahead.”
Founded in 2014, The M Zone is a brand management agency that was first named the North American licensing representative for Precious Moments in January 2024.