By Allison Watkinson
TLL Reporter
The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range.
The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the UK and be available for purchase online for US residents.
The Subbuteo brand recently celebrated its 75th anniversary with a commemorative set, new launches and a major marketing campaign. Hasbro secured the rights to Subbuteo in the 1990s and the brand is now licensed to Longshore Limited, a Hong Kong-based supplier of toys and games.
Pretty Green is a British streetwear brand that is sold at specialty retail stores. The apparel company was initially founded in 2009 by the English singer-songwriter Liam Gallagher, who gained popularity as the lead singer of the rock band, Oasis.
The licensed product collection was released ahead of the World Cup in early November.