TLL Staff
Prime Brands Group has announced an exclusive partnership with the Sharper Image brand.
Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products.
The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group licensing rights to develop and market a new line of charging solutions and audio products under the Sharper Image name.
The partners say this strategic alliance will set a new bar in consumer tech, leveraging the renowned reputation of Sharper Image as a pioneer of innovation and style.
Expanding a Legacy of Innovation
Prime Brands says Sharper Image has long been recognized for its commitment to cutting-edge technology, bold designs, and delivering products with a distinctive “cool factor.” By securing licensing rights, Prime Brands Group aims to honor and elevate this legacy, creating products that blend practicality with premium innovation.
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“This collaboration allows us to elevate the Sharper Image legacy by creating products that embody the brand’s spirit of innovation, quality, and unique style,” said Jack Mizrahi, President of Prime Brands Group. “Our charging solutions and audio products will blend cutting-edge technology with everyday practicality, delivering a superior experience for consumers.”
The collaboration will launch its first product line in the third quarter of 2025. The lineup, designed to meet the demands of modern lifestyles, will include:
Charging Solutions
- Wall chargers
- Desk lamps with integrated wireless chargers
- Clocks with wireless charging capabilities
- Portable power banks
- USB charging cables
- Surge protectors
- Multiport and travel outlets
Audio Products
- True wireless earbuds
- Open-air wireless earbuds
- Over-ear wireless headphones
The designs reflect Sharper Image’s future-focused tagline, “Tomorrow’s Tomorrow,” highlighting the line’s innovative features and sleek aesthetics to enhance daily routines. The partners say the upcoming products will cater to tech-savvy consumers looking for functional yet stylish solutions to power their devices and elevate their audio experiences.
Prime Brands Group will showcase its Sharper Image lineup at CES 2025, one of the world’s most influential technology trade shows. Visitors can explore the products at the Las Vegas Convention Center (Central Hall, Booth 15437).
The exhibit will highlight the range’s new designs and premium functionality, offering a preview of how Prime Brands Group is redefining tech for everyday life.
Companies interested in licensing or retail opportunities can contact Prime Brands Group at pbg@newerapr.com.