By Allison Watkinson
TLL Reporter
Radio Flyer has partnered with Peanuts Worldwide to introduce a pet-friendly licensed product called Snoopy’s Wagon.
Designed for both kids and pets, the new Radio Flyer wagon features a Peanuts-inspired aesthetic with a canopy that is modeled after Snoopy’s doghouse.
The UV-protected canopy includes a zip-down side panel for easy pet entry, as well as transforming into a bench seat for kids.
Additional highlights of the co-branded wagon include built-in leash loops, storage pouches, patterned Peanuts seats, cupholders, 3-point safety harnesses, a height-adjustable handle and more.
“For generations, Radio Flyer has been a trusted companion for adventure, play, and family memories,” said Radio Flyer chief wagon officer, Robert Pasin. “With Snoopy’s Wagon, we’re extending that legacy to our four-legged family members. We’re thrilled to collaborate with Peanuts on this innovative and fun product that celebrates the love of pets and the timeless charm of Snoopy.”
To promote the launch, Radio Flyer has pledged to donate 100 Snoopy’s Wagons to animal shelters across the United States.
The brand has also organized a family-friendly Wag & Ride event at PAWS Chicago in honor of National Pet Day.
Scheduled for April 12, the Wag & Ride event will feature an interactive dog play area, a kid-friendly zone with Radio Flyer products, photos with a Snoopy character mascot, free giveaways and more.
Those who initiate an adoption during the event will also receive a Snoopy’s Wagon to bring their new pet home.
“Snoopy has been a symbol of adventure, imagination, and companionship since he was first introduced to the world in 1950,” said Peanuts VP, Scott Shillet. “As a 75-year-old brand our goal is to work with best-in-class partners, like Radio Flyer, who can create new, innovative products for our incredible fans. As a pet parent myself, I am excited for Snoopy’s Wagon to bring a little bit of joy into the lives of families and pets alike.”
Snoopy’s Wagon officially debuted on Radio Flyer’s e-commerce platform on April 8, 2025.
Founded in 1917, Radio Flyer is a family-owned design and manufacturing company that produces a wide range of ride-on products.
The company’s product portfolio includes tricycles, scooters, go-karts, wagons, electric bikes and more.
First launched in 1950 as a comic strip by Charles M. Schulz, Peanuts has expanded to become a global multi-platform entertainment franchise and lifestyle brand that includes an extensive range of animated content, stage shows, live experiences, licensing collaborations and retail programs.
The Peanuts brand, characters and other related intellectual property are owned by Peanuts Worldwide.
Peanuts Worldwide is jointly-owned and operated by WildBrain, Sony Music Entertainment and the family of Peanuts creator, Charles M. Schulz.
Radio Flyer and Peanuts Introduce Snoopy’s Wagon
