TLL FEATURE
In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage technology to streamline processes for both licensors and licensees looking to maximize retail opportunities. JPatton, an industry leader in brand licensing services, has teamed with CLC, the nation’s leading collegiate licensing agency, to deliver that comprehensive technology solution through the Direct Licensing Hub platform.
Direct Licensing Hub (DLH) is an all-in-one solution for managing licensing application workflow, product and artwork approvals, licensing agreements and contracts, royalty and sales reporting, digital asset and logo management, hologram label tracking, and analytical reports. It helps ensure that all branded merchandise produced by licensees is authenticated and managed seamlessly, simplifying the entire licensing process. DLH handles complex tasks and provides brand managers with the tools they need to grow their licensing revenue without the need for additional staffing or infrastructure.
With user-friendly interfaces and dashboards, DLH makes it easier to manage operations at scale and reduces complexity. The DLH platform also streamlines communication, allowing two-way exchanges system wide for internal and external conversations with the ability to tag others that need to be included.
Additionally, the platform’s comprehensive tools benefit licensees as they navigate various aspects of licensing, helping to answer critical questions such as whether a design has been approved, whether marketing has seen it, what the status of contract is, if there are any pending licensing applications, and what the value of the licensing program is. This level of support and clarity ensures that licensees can operate more effectively and plan more efficiently for sales cycles and retail needs.
“We developed DLH to help brand owners and agencies manage their licensing programs more effectively and efficiently so that their time can be spent on strategy development and growing their brands rather than harnessing all the parts and pieces of a licensing program,” said Pete Reyes, President and Managing Director of JPatton. “The comprehensive suite of solutions available through DLH streamline the licensing process for both brand managers and licensees while addressing the unique complexities of each business in a customizable and secure platform.”
All brands are not the same, and cookie cutter solutions won’t work for today’s strategic brand manager. DLH was designed to fit a brand’s processes rather than a brand having to adopt DLH processes. Through DLH, brands can customize forms, licensing workflows, and implement a rules engine to help automate tasks. The platform also offers scalability across multiple brands and sub-brands to allow for cross-brand integration of processes and policies.
An example of scalability and flexibility can be found in DLH user OneTeam Partners, the leader in managing player licensing rights for professional and college athletes. OneTeam leverages the DLH platform as it works to maximize the value of athlete name, image, and likeness across products such as video games, trading cards, apparel, and other team or player merchandise across its seven player associations.
“Using DLH allows us to optimize our licensing processes and manage large-scale licensing programs in a streamlined and organized fashion,” said Maria D’Amico, Business Operations Manager for OneTeam Partners. “The complexity of our licensing programs and the individual player participation demands tools that help ensure the integrity and value of athlete-related merchandise in an ever-changing market, and DLH helps us do that.”
One of the keys to strategic brand management is access to licensing program data. The comprehensive nature of DLH provides integrated data across many variables, such as sales, products and product categories, retailers, and licensee performance, delivering enhanced insights to identify trends and consumer behaviors that can inform decisions and strategies for future growth.
As a browser-based platform, DLH requires no hardware installation and is optimized for the fastest performance. It employs encrypted data communications and automatic scaling during high-volume periods, and includes safeguards to maintain optimum data protection, such as 24/7 monitoring, year-round intrusion detection, and security scans with every software update.
Backed by more than 41 years of brand licensing innovation and leadership as an affiliate business of the Collegiate Licensing Company (CLC), JPatton is at the forefront of providing cutting-edge brand protection and development solutions, as well as consumer engagement opportunities. The company’s expertise and history of success in the industry provides partners with a holistic approach to brand management and solutions that encompasses physical, digital, and intellectual brand protection, allowing brands to focus on building their identity and engaging with their consumers.
JPatton’s dedication to innovation and service has resulted in some of the deepest relationships in the industry, providing clients with incredible market insights and the most advanced tools, including Direct Licensing Hub (DLH).
For brands looking to modernize their licensing processes, enhance their market presence, and protect their intellectual property, JPatton and DLH offer unparalleled solutions or long-term success.
Patton will be demonstrating its cutting edge Licensing Hub software at Brand Licensing Expo at Stand B248. To learn more about JPatton, visit jpattonondemand.com. To learn more about Licensing Hub software, go to https://www.directlicensinghub.com