By Allison Watkinson
TLL Reporter
Swizzels and the retail chain One Stop are selling pin badges based on Love Hearts candies to raise funds for the Alzheimer’s Society.
The deal, which was brokered by Blonde Sheep Licensing and Louis Kennedy, will see six pin badge designs being sold through One Stop locations. One Stop is a convenience store chain in the UK with roughly 1,000 outlets across the country.
Jack Taylor, community and partnerships manager at One Stop explained why is was so important to support the charity. “Almost all of us know someone who has been affected by Alzheimer’s, so supporting the charity is extremely important to everyone here at One Stop.
“Not only are we incredibly proud of this new range of merchandise, but we’re also excited to partner with Swizzels for the campaign! We hope the proceeds raised will make a real difference to Alzheimer’s Society.”
Swizzels is a leading confectionery company, and produces the popular Love Heart candies, each of which is emblazoned with a slogan.
The new badges retail at £1 each and carry classic Love Heart phrases, such as: “Be Kind”, “Dream Big”, “Be You”, “My Hero”, “Hugs” and “Love”. They are on sale until the end of June and 25% of the price of each pin badge sold will be donated to Alzheimer’s Society.
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With the classic and timeless sweet treat being launched in 1954, Swizzels, One Stop and Alzheimer’s Society hope to raise awareness and instil nostalgia within communities with the badges.
“Dementia is the UK’s biggest killer and over 900,000 people are living with the condition; the need for support has never been greater,” said the Alzheimer’s Society’s head of corporate partnerships, Lizzie Pearl. “We’re grateful for the unwavering support of our incredible partner, One Stop, who have already raised over £550,000 for Alzheimer’s Society.
“This new pin badge, a wonderful spin on a timeless and iconic sweet, will help raise vital funds for our pioneering dementia research and dedicated support services. Together, we can end the devastation caused by dementia, providing help and hope for everyone affected.”
Natasha Dyson, founder & CEO, Blonde Sheep Licensing, says she was thrilled to be involved in a licensing deal for such a good cause. “It’s great to see the Love Hearts positive messages not only spreading love but raising valuable funds for such a worthy charity,” Dyson said.
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