By Gary Symons TLL Editor in Chief Adidas has withdrawn its legal opposition to a trademark application from the activist group Black Lives Matter. The footwear giant filed a request to the US Patent and Trademark Office to block the Black Lives Matter from trademarking a design that features three parallel lines. Adidas said in its filing on Monday that the logo … [Read more...] about Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark
Adidas licensing
Sneaky Grinch Gets His Own Sneakers From adidas
By Gary Symons TLL Editor in Chief Dateline: Whoville In a stunning turnabout, the infamous Grinch is now putting presents under the tree, thanks to a partnership between adidas and Dr. Seuss Enterprises. adidas Originals is teaming up with the Grinch by creating a festive spin on its classic basketball shoe, the Forum Low. In a stylish new collaboration that is as sweet … [Read more...] about Sneaky Grinch Gets His Own Sneakers From adidas
Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday
By Gary Symons TLL Editor in Chief Unlikely partners Gucci and Adidas dropped their long anticipated fashion collection Tuesday, after a nine-month wait. The collection was originally born on the Exquisite Gucci runway in Milan, as designer Alessandro Michele mixed his love of Adidas Gazelle sneakers with the haute couture of Gucci. It turns out Michele has been a longtime … [Read more...] about Fashion Licensing: Long Awaited Adidas x Gucci Line Dropped Tuesday