The Licensing Letter

anime licensing

Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters

By Gary Symons TLL Editor in Chief The Anime brand Yu-Gi-Oh is leaning into the ugly holiday sweater trend in a big way, in partnership with BoxLunch.  The two companies are teaming up to launch an exclusive line of Yu-Gi-Oh apparel, which is now available in BoxLunch stores and at BoxLunch.com. The announcement was made today by Jennifer Coleman, Vice President of … [Read more...] about Yu-Gi-Oh Celebrates the Holidays With Ugly Sweaters

King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements

By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with King Ice and YoungLA for licensed Yu-Gi-Oh! jewelry and apparel inspired by California streetwear and hip hop culture. King Ice is a streetwear-inspired jewelry brand that has launched numerous licensed collections for well-known brands and musicians. This includes collaborations with entertainment IP … [Read more...] about King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements

Spin Master Named Global Distributor for Punirunes

By Allison Watkinson TLL Reporter Spin Master has secured a licensing distribution partnership with Takara Tomy for its anime-inspired digital pet brand, Punirunes. As a new licensee for the Punirunes property, Spin Master will expand the digital pet brand's global distribution to reach additional retail markets and consumer demographics. First released in 2021 by the Japanese … [Read more...] about Spin Master Named Global Distributor for Punirunes

Crunchyroll Launches Second Annual Ani-May Celebration Event

By Allison WatkinsonTLL ReporterCrunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA.Throughout the month of May, fans can expect a wide range of officially … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event

KessCo Developing Games and Toys for One Piece and Digimon

By Allison Watkinson TLL Reporter KessCo and Toei Animation have signed a licensing partnership to create toy and game collections for One Piece and Digimon's 25th anniversary. Launched in 1997 by Toei Animation, One Piece and Digimon are Japanese multi-platform entertainment franchises that have expanded to include anime series, licensed products, digital games, movies, … [Read more...] about KessCo Developing Games and Toys for One Piece and Digimon

McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans

By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans

Top Toy Trends From The Experts At The Toy Association

TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association

TMS Entertainment Extends Deal With Reemsborko for Baki Anime Brand

By Allison Watkinson TLL Reporter TMS Entertainment has renewed Reemsborko as its master licensee for the Baki anime brand in EMEA, Australia and New Zealand. The renewed agreement between Reemsborko and TMS extends the licensing agency's position as Baki's master licensee for three additional years. Reemsborko is a boutique licensing and brand extension agency that … [Read more...] about TMS Entertainment Extends Deal With Reemsborko for Baki Anime Brand

Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment

By Allison Watkinson TLL Reporter Falcon’s Beyond Global has announced a new collaboration with Tanseisha Co. to develop new themed entertainment experiences in Japan.“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Falcon’s Beyond Global CEO, Cecil D. Magpuri. “Tanseisha has a wealth of strong … [Read more...] about Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment