The Licensing Letter

apparel licensing

Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

By Allison WatkinsonTLL ReporterBioworld's Dumbgood lifestyle brand has released new licensed Sanrio apparel for its Sanrio 90s-themed collection.Sanrio is a Japanese company that specializes in creating, developing and licensing adorable character IPs such as Hello Kitty, Pekkle, Kuromi, Cinnamoroll, Monkichi, and many more. The Sanrio 90's apparel collection features licensed … [Read more...] about Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

UFC Teams Up With Celio For Exclusive Fan Apparel Collection

By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection

Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off

By Allison WatkinsonTLL ReporterLegends Recordings and The Brand Liaison have announced an extensive roster of retailers, licensees, brand partners and events for the 50th Anniversary of Hip Hop. The independent record label Legends Recordings is the official licensor of the trademarks and art assets for the 50th Anniversary of Hip Hop brand.The 50th Anniversary of Hip Hop's … [Read more...] about Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off

FUBU Brings Fashion Sense to Scrubs for Health Workers

By Gary Symons TLL Editor in Chief The design house FUBU is putting the cool into workplace fashion with a new line of scrubs and workwear from licensee Green Town. The new collection is designed to be comfortable and durable, yet fashionable, with the line set for release in August. FUBU says the clothing will include the latest innovative, breathable  fabrications with … [Read more...] about FUBU Brings Fashion Sense to Scrubs for Health Workers

Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles

By Allison Watkinson TLL ReporterPoetic Brands has secured a pan-European license for Snoop Dogg and Death Row Records apparel and accessories in partnership with Crooks & Castles.Founded in 2002 by Dennis Calvero and Robert Panlilio, Crooks & Castles is a lifestyle brand that provides apparel and accessories inspired by Los Angeles streetwear and personal success. “I … [Read more...] about Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles

Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

By Allison Watkinson TLL Reporter Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene. “We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep … [Read more...] about Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh

By Allison Watkinson TLL Reporter IMG has secured a licensing partnership between the Van Gogh Museum and Buttercloth for a limited-edition Van Gogh apparel collection. IMG is the licensing agent for the Van Gogh Museum. “Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these … [Read more...] about Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh

Rock The Bells Partners With ODB for Rap-Inspired Apparel

By Allison Watkinson TLL Reporter Rock The Bells has partnered with the Estate of Ol' Dirty Bastard for a limited-edition, co-branded apparel collection. The collaboration was negotiated by ODB’s licensing agent, FanGirl Consulting & Brand Management. “I am so excited to start 2023 with a special partnership with Rock the Bells and ODB," said Estate of ODB … [Read more...] about Rock The Bells Partners With ODB for Rap-Inspired Apparel