The Licensing Letter

apparel licensing

FUBU Brings Fashion Sense to Scrubs for Health Workers

By Gary Symons TLL Editor in Chief The design house FUBU is putting the cool into workplace fashion with a new line of scrubs and workwear from licensee Green Town. The new collection is designed to be comfortable and durable, yet fashionable, with the line set for release in August. FUBU says the clothing will include the latest innovative, breathable  fabrications with … [Read more...] about FUBU Brings Fashion Sense to Scrubs for Health Workers

Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles

By Allison Watkinson TLL ReporterPoetic Brands has secured a pan-European license for Snoop Dogg and Death Row Records apparel and accessories in partnership with Crooks & Castles.Founded in 2002 by Dennis Calvero and Robert Panlilio, Crooks & Castles is a lifestyle brand that provides apparel and accessories inspired by Los Angeles streetwear and personal success. “I … [Read more...] about Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles

Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

By Allison Watkinson TLL Reporter Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene. “We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep … [Read more...] about Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh

By Allison Watkinson TLL Reporter IMG has secured a licensing partnership between the Van Gogh Museum and Buttercloth for a limited-edition Van Gogh apparel collection. IMG is the licensing agent for the Van Gogh Museum. “Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these … [Read more...] about Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh

Rock The Bells Partners With ODB for Rap-Inspired Apparel

By Allison Watkinson TLL Reporter Rock The Bells has partnered with the Estate of Ol' Dirty Bastard for a limited-edition, co-branded apparel collection. The collaboration was negotiated by ODB’s licensing agent, FanGirl Consulting & Brand Management. “I am so excited to start 2023 with a special partnership with Rock the Bells and ODB," said Estate of ODB … [Read more...] about Rock The Bells Partners With ODB for Rap-Inspired Apparel

Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

Route One Apparel Announces Licensee Agreement with Morton Salt

By Allison WatkinsonTLL Reporter Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo. Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The … [Read more...] about Route One Apparel Announces Licensee Agreement with Morton Salt

Pretty Green Turns Out Rockin’ Fashions for Subbuteo

By Allison Watkinson TLL Reporter The apparel and accessories brand Pretty Green has partnered with the British football tabletop game Subbuteo for a co-branded product range. The licensed collection consists of a track-top, a bucket hat, a key ring, a collectible figurine, a co-branded tabletop game, and four different styles of t-shirts. The collection will launch in the … [Read more...] about Pretty Green Turns Out Rockin’ Fashions for Subbuteo