China will now have access to The British Library's unmatched collection of documents, thanks to a deal brokered by the cultural licensing agency ARTiSTORY. The agency recently signed a multi-year agreement with The British Library to work on IP licensing in the Greater China market. The British Library is the UK's national library and possesses the world’s most comprehensive … [Read more...] about Cultural Licensing: British Library Extending Licensing Program to China
Art Licensing
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts hosted a product launch to unveil the TECNO CAMON 19 Pro Mondrian Edition Gift Set. TECNO CAMON 19 Pro Mondrian Edition is a stylish new smartphone that features … [Read more...] about Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo
How Frida Kahlo Evolved From Artist to Style Icon
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon
Art Licensing: Debra Valencia Brings Beauty to Banking
The popular artist Debra Valencia has partnered with CARD to create 24 debit card designs that put beauty into your banking. Through a licensing deal brokered by The Brand Liaison, customers can choose between 24 vibrant new debit card designs from CARD, a leader in personal finance. "This awesome partnership was designed to bring Debra Valencia fans closer to their favorite … [Read more...] about Art Licensing: Debra Valencia Brings Beauty to Banking
Thyssen-Bornemisza Museum Signs With ARTiSTORY
By Allison Watkinson TLL Reporter Art licensing specialist ARTiSTORY has partnered with the Thyssen-Bornemisza National Museum in Madrid to build their global licensing program. “I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio," said Natasha Dyson, co-founder and licensing … [Read more...] about Thyssen-Bornemisza Museum Signs With ARTiSTORY
Jewel and MHS to Host Virtual Event for Art Licensing Industry
By Allison Watkinson TLL Reporter Jewel Branding & Licensing and MHS Licensing and Consulting are co-hosting Showcase, a virtual event for the art and design licensing community. Jewel is a global licensing agency that develops and manages strategic licensing programs across a range of product categories, while MHS, founded in 1995, is a licensing and consulting agency … [Read more...] about Jewel and MHS to Host Virtual Event for Art Licensing Industry
Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit
The Frida Kahlo estate has signed a deal with the UK-based Infinity Brands for a new line of biscuits and sweets. The agreement was brokered by the art licensing specialists Art Ask Agency of Barcelona, resulting in a partnership combining great taste with great art. Infinity Brands is initially producing four biscuit food gift packs through its wholly owned brand Keep Calm … [Read more...] about Art Licensing: Frida Kahlo Deal Combines Beauty and the Biscuit
Art Licensing: ARTiSTORY Launches Innovative Program With Living Artists
Art and Cultural IP specialist ARTiSTORY has taken the next step in its innovative licensing model by launching an artist collaborations program. ARTiSTORY is taking the move as a way to build a bridge between the wealth of art that it already represents, and the modern artists it also works with. The company says partnerships with living artists will see three-way … [Read more...] about Art Licensing: ARTiSTORY Launches Innovative Program With Living Artists
Art Licensing: The Point.1888 Signs On Three Famous Artists
By Allison Watkinson TLL Reporter The Point.1888 has signed renowned artists Emily Burningham, Ben Eine, and Real Hackney Dave as new clients. The Point 1888 is known for matching brands with retailers and manufacturers to create new products. It helps its clients boost revenue, brand awareness, and consumer engagement. The company also donates 11% of its profits each year to … [Read more...] about Art Licensing: The Point.1888 Signs On Three Famous Artists