The Licensing Letter

Authentic Brands Group

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century's most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous and vintage-inspired makeup products, announce the April 23 launch of another collection celebrating Iconic Women. The 15-piece collection, which includes … [Read more...] about Marilyn Monroe Makeup Line Launched By Besamé

M&A & Partnerships: December 2019

We break down this week's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). The National Football League (NFL), Nike, and Fanatics renew a 2018 agreement in the form of a new global partnership that gives … [Read more...] about M&A & Partnerships: December 2019

Who’s News: October 2019

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update Sona Chawla … [Read more...] about Who’s News: October 2019

M&A & Partnerships: September 2019

We break down this week's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Loot Crate files for Chapter 11 bankruptcy amid reports that the company owes over $30 million in trade debt to its business … [Read more...] about M&A & Partnerships: September 2019

ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up

Contact the editor at karina@plainlanguagemedia.com In a $45 million upfront deal, Authentic Brands Group (ABG) hands over operation of newly-acquired sports publication brand Sports Illustrated (SI) from Meredith to media distribution start-up The Maven. According to the terms of the licensing agreement as disclosed in a Maven SEC filing, Maven will operate SI exclusively in … [Read more...] about ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up

M&A & CSR

Contact the editor at karina@plainlanguagemedia.com Apple nabs the rights to the late Charles M. Schulz’s Peanuts brand following a highly competitive bidding process. The deal will see Apple team with DHX, which already has a stake in the Peanuts franchise, to produce upcoming projects, including new specials and animated shorts, exclusively for Apple TV. Under the new … [Read more...] about M&A & CSR

M&A: Fashion, Toys & Other Business

Contact the Editor at karina@plainlanguagemedia.com. As Levi Strauss prepares to open its largest store in the world in the form of a new Times Square flagship, it is also gearing up for an IPO that would value the company at up to $5 billion. The 145 year-old jeans manufacturer had gone public once before, in 1971, and is now privately held by the descendants of the family of … [Read more...] about M&A: Fashion, Toys & Other Business

Roundup: M&A, Experiential & Media

Contact the Editor at karina@plainlanguagemedia.com. TLL rounds up the top news impacting licensing this week. Experiential Procter & Gamble strikes a deal with franchised house cleaning service The Maids for the use of its Mr. Clean brand in promotions, advertising, and sales materials. Omaha, Neb.-based company The Maids has locations in over 40 states and 3 Canadian … [Read more...] about Roundup: M&A, Experiential & Media

Who’s News—8/21/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Mattel shareholders elect Adriana Cisneros, CEO of Cisneros Group of Companies, and Roger Lynch, President & CEO of Pandora Media, to the … [Read more...] about Who’s News—8/21/2018