By Allison Watkinson TLL Reporter Brentwood Licensing has entered a representation partnership with the French Toast school uniform brand to extend its offerings into additional product categories. Founded in 1985, French Toast is an apparel brand that specializes in providing children, parents and educational institutions with high-quality and affordable school-wear products. … [Read more...] about Brentwood Licensing to Rep French Toast School-wear
Back-to-school
CRAYOLA Announces Back to School Cross Promotions
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line
Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales of back-to-school products are showing signs of dramatic slowdown in the U.S. & Canada as millions of students begin the school year. Last year, licensed back-to-school sales totaled $11.83 billion for K-12 and college students, according to The Licensing Letter. This year, licensed back-to-school … [Read more...] about Licensed 2019 Back-to-School Goods Projected to Dip -1.0% in Sales for U.S. & Canada
Consumer Research: Affluents, Students & More
By Karina Masolova, karina@plainlanguagemedia.com. Along with Gen Z, Millennial spending power will account for 45% of the global personal luxury goods market by 2025, according to a recent study by Bain & Company. The global toy market is forecast to hit $139 billion by 2025, according to the market research firm Coherent Market Insights. Its latest report forecasts that … [Read more...] about Consumer Research: Affluents, Students & More