By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership with Standard Fiber for a collection of bedding products inspired by the Dr. Scholl’s wellness brand. Founded in 1906 by Dr. William Mathias Scholl, Dr. Scholl's is a footcare and wellness brand that offers a wide range of products for mobility, foot support, lower body health, skincare and more. … [Read more...] about Standard Fiber and Dr. Scholl’s Develop Bedding Collection
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Reebok Sprints Into Bedding Market With Taram Textiles Partnership
TLL Staff The sportswear brand Reebok is creating a new sleep system with the help of India-based manufacturer Taram Textiles. Under the licensing agreement, Reebok and Taram will be introducing a comprehensive home textiles collection promoting the concept of “sleep as a sport.” The license covers both the U.S. and Canadian markets. The Indian manufacturer is creating a … [Read more...] about Reebok Sprints Into Bedding Market With Taram Textiles Partnership