By Allison Watkinson TLL Reporter Nutrabolt's C4 beverage brand has partnered with the Hershey Company for a line of co-branded energy drinks and performance powders. The licensing partnership will include a range of caffeinated energy drinks, pre-workout powders and protein powders that feature flavors from Hershey's portfolio of popular candy brands. The candy brands … [Read more...] about C4 Launches Explosive Flavor Collaboration with Hershey’s
Beverage licensing
E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
By Allison Watkinson TLL Reporter E.L.F. Cosmetics and Liquid Death are launching a limited-edition gothic metal-inspired makeup collection called Corpse Paint. Designed around Liquid Death's hardcore aesthetic, the licensed Corpse Paint cosmetics collection features five licensed makeup items as well as a special Closed Casket: Removable Coffin Keepsake Box. The licensed … [Read more...] about E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers' kitchen with The Official Guinness Cookbook. The cookbook, created through a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk, is now available online on Amazon.com. Guinness is … [Read more...] about Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort. Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Bailey’s Partners With Lir For Line of Christmas Treats
Bailey's, one of the world's largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season. Bailey's launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo … [Read more...] about Bailey’s Partners With Lir For Line of Christmas Treats