The Licensing Letter

Bluey Licensing

Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who

Bluey’s Live Stage Show Coming To Canada, Eh?

By Allison Watkinson TLL Reporter The licensed theatrical production, Bluey’s Big Play: The Stage Show is coming to venues across Canada starting on December 8, 2023. The live show is based on the Bluey animated series which is available in Canada on Disney Junior, Disney Channel, Disney+ and STACKTV. The Bluey children's show follows the humorous adventures of a young … [Read more...] about Bluey’s Live Stage Show Coming To Canada, Eh?

BBC’s Canine Pop Star Bluey Releases Second Album

By Gary Symons TLL Editor in Chief The BBC's top kids' show Bluey has just released a second album, following the chart topping performance of Bluey: The Album. Released on April 21, Bluey: Dance Mode! is the follow up to an initial, award-winning music collection that has been streamed more than 200 million times. The debut album landed at number 1 on both the … [Read more...] about BBC’s Canine Pop Star Bluey Releases Second Album

Bluey Attracts Several New Licensing Deals For BBC Kids

By Allison Watkinson TLL Reporter BBC Studios Kids & Family has revealed several new licensing deals and partnership renewals for Bluey-themed consumer products in North America. Bluey is an animated kids series that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo. The series is written by Joe Brumm … [Read more...] about Bluey Attracts Several New Licensing Deals For BBC Kids

Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker

By Allison Watkinson TLL Reporter Ground Up International is releasing a Bluey footwear collection in partnership with Kids Foot Locker and BBC Studios Kids & Family. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is a 2D-animated series that was created and written by Joe Brumm and produced by Ludo Studio in association with Screen … [Read more...] about Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker

BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program

By Allison WatkinsonTLL Reporter BBC Studios is adding to its list of licensed consumer products partners for the animated, preschool brand, Bluey. These new licensing partnerships lead up to the debut of the giant Bluey balloon at the 2022 Macy’s Thanksgiving Day Parade. The publishing company Bendon, Inc. is releasing a line of Imagine ink coloring books in the U.S. … [Read more...] about BBC Studios Adds Twelve New Partners to Bluey’s North America Licensing Program

BBC Signs Tycoon As Licensing Agent For Hit Show Bluey

By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children's show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his family, has become a runaway global hit, with a significant licensing program. BBC Studios is now looking at a major expansion for retail and licensing … [Read more...] about BBC Signs Tycoon As Licensing Agent For Hit Show Bluey

TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products

BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products

BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico

BBC Studios, the distributor and licensor for the international preschool sensation Bluey, has named top licensing agencies Nelvana and La Panaderia for Canada and Mexico to extend the brand’s successful merchandising program. The two companies will build on the series’ popularity in the U.S. and help expand the Bluey experience beyond the screen through consumer product … [Read more...] about BBC Studios Appoints Licensing Partners For Bluey in Canada, Mexico