Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure magic,” said Paul van Zuydam, owner of Le Creuset. “We are thrilled to team up with Warner Bros. Consumer Products to bring that magic … [Read more...] about Le Creuset and Harry Potter Put The Magic Into Cooking
book licensing
Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers' kitchen with The Official Guinness Cookbook. The cookbook, created through a deal brokered by Diageo’s global brand extension licensing agency, Beanstalk, is now available online on Amazon.com. Guinness is … [Read more...] about Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook
Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with Hasbro’s in-house developed learning app. The offering will expand in January 2023 through an extensive publishing program with Ladybird, an imprint of Penguin Random … [Read more...] about Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”
Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
The best selling children's series Ninja Life Hacks announced a license agreement with Fathead for vinyl wall graphics, cutouts, wall hangings and more. The Ninja Life Hacks licensing deal with Fathead brings the Ninja Life Hacks superheroes to life, encouraging children to feel and discuss their emotions. Fathead’s Ninja Life Hacks line will be available on fathead.com and … [Read more...] about Book Licensing: Ninja Life Hacks Inks Licensing Deal With Fathead
Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
Opus and The R&A today announced the planned publication and pre-order release of The Open Opus, which will celebrate the 150th playing of The Open and documents the history of the world’s oldest and most prestigious championship. The partnership was brokered by TSBA, licensing agent for The R&A, which stands for 'The Royal & Ancient'; a reference to 'The Royal … [Read more...] about Sports Licensing: Opus and The R&A Collaborate On New Book To Celebrate The 150th Open
David Sprei Hired To Head Penguin Ventures
Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children's literature giant Penguin Random House Children's has tagged a high ranking ViacomCBS executive as the new head of Penguin Ventures. The company says David Sprei will be joining Penguin Random House Children’s as Commercial Director … [Read more...] about David Sprei Hired To Head Penguin Ventures
Book Licensing: The Snowman Prefers Biscuits To Carrots
Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the festive season: Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film. “We’re delighted to have Fox’s on board as … [Read more...] about Book Licensing: The Snowman Prefers Biscuits To Carrots
Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children's book series, That's Not My. The series is a major pre-school hit, with more than 64 titles like That's Not My Dinosaur, and the series has sold more than 25 million copies over its 23-year publishing history; or, more than one million average sales per year. In fact, … [Read more...] about Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
Ninja Life Hacks Partners On Crafts With Fashion Angels
The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series. The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more. After thousands of requests … [Read more...] about Ninja Life Hacks Partners On Crafts With Fashion Angels
Charlesbridge Partnering On Chicken Soup For the Soul Series
The folks at Chicken Soup for the Soul LLC will be bringing their positive message to kids, in a new joint venture with children's book publisher Charlesbridge, launching this fall. The companies say two new lines of books, Chicken Soup for the Soul BABIES (for ages 0-3) and Chicken Soup for the Soul KIDS (for ages 4-7), will focus on childhood social and emotional well-being … [Read more...] about Charlesbridge Partnering On Chicken Soup For the Soul Series