By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand Central. Brand Central is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, … [Read more...] about Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt
Brand Central
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
Edible Signs A Tasty Deal With Brand Central
Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible 'floral' arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his … [Read more...] about Edible Signs A Tasty Deal With Brand Central
Opinion: Hot Trends For A Hot Summer
By Alicia Rosa Brand Central Consumers are inching back towards “normal” as they get vaccinated and continue into the summer. New trends are starting to pop up, giving brands much to think about in terms of staying ahead of the curve. Take a look at the latest trends that we’re loving. Daisy Patterns 2000s nostalgia is peaking and with it comes fun daisy patterns and … [Read more...] about Opinion: Hot Trends For A Hot Summer
Brand Central Turns Up The Heat With Takis Snacks
Takis, the legendary salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States. “Takis continues to experience double-digit growth so it is the perfect time to partner with Brand Central to help us scale our consumer products program,"said Cristina Lopez … [Read more...] about Brand Central Turns Up The Heat With Takis Snacks
Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
Abrams to head booming trend service and licensing manufacturer representation Brand Central LLC announced this week the hiring of Liza Abrams to the newly created position of Senior Vice President of Manufacturer Representation and Brand Central Insights trend service. Abrams will be based in New Jersey and will report directly to Brand Central CEO Ross Misher. Brand … [Read more...] about Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
Tapatio Partners On Some Hot New Merchandise
If you've had Mexican food, it's almost guaranteed you've had Tapatio, one of the world's most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown … [Read more...] about Tapatio Partners On Some Hot New Merchandise
Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão
For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over … [Read more...] about Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão
Ruth, Ross & Rogers: America’s Top Personalities
Contact the editor at karina@plainlanguagemedia.com Americans can't seem to get enough of the three R's—Supreme Court Justice Ruth Bader Ginsburg (RBG), The Joy of Painting's Bob Ross, and the host of Mister Rogers' Neighborhood, Fred Rogers. They're calm, they're kind, and they're what we need right now. First things first, let's not take this out of proportion. All together, … [Read more...] about Ruth, Ross & Rogers: America’s Top Personalities
Who’s News
Universal Brand Development appoints five new managers for its EMEA territories: Kathrin Brandhorst is Country Director Germany, Switzerland, and Austria; Virginie Kleinclaus is Country Director France; Karen Argos is Country Director Iberia; Mariella Almasio is Country Director Italy; and Jean-Francois Auquier is Country Director Benelux. The news follows three new … [Read more...] about Who’s News