By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
brand licensing
BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
By Gary Symons TLL Editor in Chief Authentic Brands Group has engaged BBC International to design, produce and distribute products for its DC Shoes brand. The deal sees BBC partnering with one of the world's most popular brands for skateboarding, snowboarding, and 'street lifestyle' apparel. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear … [Read more...] about BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
By Gary Symons TLL Editor in Chief Doritos has finally given us the thing we never knew we needed: Nacho Cheese flavored booze. The cheesy new spirit is a collaboration with the Danish flavor and spirits innovator Empirical. The two companies worked together to create what they described as "a multi-sensorial, delicious beverage experience that smells and tastes just … [Read more...] about Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
By Gary Symons TLL Editor in Chief If you're like the Grinch and just trying to get through the holidays with mind and soul intact, you might want to check out the Grinch's kit from Uber One. The ride hailing and food delivery company Uber One is partnering with Dr. Seuss Enterprises to release A Very Grinchmas Kit, telling the Grinch story with (what else?) … [Read more...] about Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
Smiley and Samsung Spreading the Joy With New Collection
TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
IP Investment Firm Full Sail Acquires Revere Cookware Brand
By TLL Staff Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands. Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has … [Read more...] about IP Investment Firm Full Sail Acquires Revere Cookware Brand
Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal