By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
brand licensing
Back to the Future, as Flash Gordon Returns for 90th Anniversary
By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary
Arc’teryx Wins Injunction Over Adidas’ Terrex Store in Vancouver
Judge Cites Store Location on Same Block as Aggravating Factor By Gary Symons TLL Editor in Chief The Canadian outdoor company Arc'teryx just won a temporary injunction barring Adidas from using the name 'Terrex' on its flagship store in Vancouver. In what the judge in the case described as a "David vs. Goliath" battle over trademark infringement, the Supreme Court … [Read more...] about Arc’teryx Wins Injunction Over Adidas’ Terrex Store in Vancouver
Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
By Gary Symons TLL Editor in Chief Authentic Brands Group has engaged BBC International to design, produce and distribute products for its DC Shoes brand. The deal sees BBC partnering with one of the world's most popular brands for skateboarding, snowboarding, and 'street lifestyle' apparel. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear … [Read more...] about BBC International Takes on Design, Manufacturing, Distribution for DC Shoes
Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
By Gary Symons TLL Editor in Chief Tapatio Hot Sauce and the innovative producer MADRINAS have created a spicy new line of hot and cold coffees. In a partnership brokered by Tapatio's licensing agency Brand Central, MADRINAS has created a Mexican Mocha Cold Brew and whole bean coffees infused with Tapatio's signature hot sauce flavor. The searing hot partnership … [Read more...] about Tapatio and Madrinas Coffee Puts Some Spice In Your Mornings
Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
By Gary Symons TLL Editor in Chief Doritos has finally given us the thing we never knew we needed: Nacho Cheese flavored booze. The cheesy new spirit is a collaboration with the Danish flavor and spirits innovator Empirical. The two companies worked together to create what they described as "a multi-sensorial, delicious beverage experience that smells and tastes just … [Read more...] about Doritos and Empirical Unleash Nacho Cheese Liquor on an Unsuspecting World
Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
By Gary Symons TLL Editor in Chief If you're like the Grinch and just trying to get through the holidays with mind and soul intact, you might want to check out the Grinch's kit from Uber One. The ride hailing and food delivery company Uber One is partnering with Dr. Seuss Enterprises to release A Very Grinchmas Kit, telling the Grinch story with (what else?) … [Read more...] about Uber One Releasing ‘Grinchmas Kit’ with Dr. Seuss Enterprises
Smiley and Samsung Spreading the Joy With New Collection
TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
IP Investment Firm Full Sail Acquires Revere Cookware Brand
By TLL Staff Full Sail IP Partners, a leading intellectual property investment firm, announced it has acquired the Revere Ware brand from Instant Brands. Revere Ware is a well-known and respected brand of cookware that has been delighting cooks in American homes for over 80 years. Revere Ware is best known for its copper-clad stainless-steel construction, which has … [Read more...] about IP Investment Firm Full Sail Acquires Revere Cookware Brand