The Licensing Letter

Bravado

Who’s News: Bravado Announces Major Leadership Restructuring

By Allison Watkinson TLL Reporter Bravado, the merchandising and brand management division of Universal Music Group, has unveiled a new leadership structure for strategic growth. Bravado says the new leadership structure "aims to super serve Bravado’s roster of artists and brands and to continue to support the ever-growing company." Changes at Bravado will also … [Read more...] about Who’s News: Bravado Announces Major Leadership Restructuring

Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham

TLL Staff With Licensing Expo in full swing, it's a crazy busy week for licensing deals. Bravado has announced three new deals for three of the most iconic names in modern music; Volkswagen has signed on a new licensing agency, David Beckham is teaming up with Hugo Boss; Jazwares is playing with a giant, homicidal bunny rabbit, and we cover Paris Hilton's puppy … [Read more...] about Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham

Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising

By Gary Symons TLL Editor in Chief Global Merchandising Services just made a key appointment, hiring music licensing veteran Lisa Streff as SVP of Licensing and Brand Development for North America. Streff is considered a rockstar in the music licensing industry, having worked with many of the world's top acts. Streff was previously the SVP of Global Licensing and … [Read more...] about Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising

Who’s News: Bravado Adds Bench Strength to Executive Leadership Team

By Allison Watkinson TLL Reporter Universal Music Group’s Bravado division has added several new key members to its executive leadership team. The new appointments include (clockwise starting from the left, above) Alyssa Tobias as VP of creative services, Keith Taperell as VP of global brand partnerships and energy marketing, Kim Youngberg as head of legal, and Bill … [Read more...] about Who’s News: Bravado Adds Bench Strength to Executive Leadership Team

Epic Rights Appointed Agency for Musical Legend Luther Vandross

By Allison Watkinson TLL Reporter The estate of Luther Vandross has appointed Epic Rights as its exclusive licensing and merchandise management agency. Luther Vandross was an American singer, songwriter and record producer who got his start in 1981, when he released his debut solo album, Never Too Much. Throughout his 30-year career, he sold over 40 million albums … [Read more...] about Epic Rights Appointed Agency for Musical Legend Luther Vandross

Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation

Music Licensing: Bravado Regains Merch Rights For The Beatles

After a Hard Day's Night of talks, Universal Music Group's Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band's merchandise rights coming back to UMG, which is also the longstanding home for its music catalog. Apple Corps Ltd. and brand management company, Bravado, announced today that they have once again partnered to develop … [Read more...] about Music Licensing: Bravado Regains Merch Rights For The Beatles

Bravado Lands Sprawling Merch Deal With Warner Bros.

Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement that will see Bravado working with film titles from WB's 2021 and 2022 line-up, as well as more than 100 legacy movie … [Read more...] about Bravado Lands Sprawling Merch Deal With Warner Bros.

Licensors Poised to Lose Millions in Royalties

The Hollywood Reporter reports that top entertainment and music companies like Discovery, CBS, Fox, and NBCUniversal are facing millions in lost royalties if a planned bankruptcy auction of Delivery Agent goes through. Delivery Agent was founded in 2005; the company runs digital platforms that sell licensed merchandise and has generated more than $800 million in revenue. After … [Read more...] about Licensors Poised to Lose Millions in Royalties