By Allison Watkinson TLL Reporter Just Born Quality Confections has launched several new Peeps licensing partnerships for the 2025 Easter holidays. "We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year's collaborations are some of our most exciting yet," said Peeps brand manager, Caitlin Servian. "Whether it's a nostalgic favorite or a … [Read more...] about Peeps Debuts Sweet Licensing Partnerships
candy licensing
Crocs and Haribo Team Up for Goldbear Gummy Clogs
By Allison Watkinson TLL Reporter Crocs and Haribo have teamed up to launch a limited-edition footwear collaboration inspired by the Goldbears gummy brand. The licensed candy collaboration includes a new co-branded Crocs' Classic Clog design and exclusive Goldbear's Jibbitz charms. "At Crocs, we're all about embracing the unexpected," said Crocs VP, Matias Infante. … [Read more...] about Crocs and Haribo Team Up for Goldbear Gummy Clogs
Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
By Allison Watkinson TLL Reporter Swizzels has launched a licensing partnership with Brigit’s Bakery for a Love Hearts-themed Afternoon Tea experience on Brigit’s Bakery's Afternoon Tea bus tours. Brokered by Blonde Sheep Licensing, the licensed Love Hearts Afternoon Tea bus tour will offer a 90-minute experience that features a journey to London landmarks, sweet baked … [Read more...] about Swizzels Signs Brigit’s Bakery for Licensed Love Hearts Bus Tour
Candy Club and Crayola Partner on Colorful Candy Collection
By Allison WatkinsonTLL ReporterCandy Club has partnered with Crayola to introduce a licensed Crayola Candy Collection.The partnership is intended to expand the two companies product lines to reach new demographics and retail markets. Candy Club is a premium candy brand that initially launched as a monthly subscription delivery service in 2015. Candy Club expanded to wholesale … [Read more...] about Candy Club and Crayola Partner on Colorful Candy Collection