By Allison Watkinson TLL Reporter BoxLunch and DreamWorks are launching an exclusive 30th anniversary product range inspired by DreamWorks' portfolio of animated film franchises. The licensed Dreamworks anniversary collection includes 25 different styles of apparel and accessories that feature characters and imagery from the company's popular animated movies. The … [Read more...] about DreamWorks Marks 30 Years of Animation With BoxLunch Fashion Line
character licensing
Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America
Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
By Allison Watkinson TLL Reporter Millimages and Tomorrow x Tomorrow (TXT) are hosting a live Molang and TXT-themed fan event for the K-pop band's fifth anniversary. “K-pop culture is a part of Molang’s brand identity. said Millimages director, Alexandra Algard-Mikanowski. "With TXT members being genuine fans of our Molang, it seemed only fitting to accompany this … [Read more...] about Molang in Concert With Top K-Pop Band Tomorrow x Tomorrow
Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
By Allison Watkinson TLL Reporter WildBrain’s Strawberry Shortcake franchise is launching its 45th anniversary with a year-long celebration that includes promotions, collaborations, fan activations and more. “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world," said WildBrain director, Melissa … [Read more...] about Wildbrain’s Launching a Year of Sweet Licensing Deals for Strawberry Shortcake
Kartoon Studios Licenses Llama Llama for Books and Plush
By Allison Watkinson TLL Reporter Kartoon Studios has expanded its partnership with Penguin Young Readers to launch licensed products from the Llama Llama franchise for the KOHL’s Cares initiative. Based on the book series by author and illustrator Anna Dewdney, Kartoon Studios' Llama Llama is a Netflix Original animated preschool series about early childhood experiences … [Read more...] about Kartoon Studios Licenses Llama Llama for Books and Plush
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
BBC Studios has announced Robin Gay as the new Brand & Marketing Director for the global hit kids show Bluey. Reporting into Marketing Vice President of Kids & Family, Harriet Newby-Hill, this new role will see Robin leading the global brand and marketing strategy for Bluey, considered one of the top children's shows internationally. Robin’s new role will involve … [Read more...] about Who’s News: Former Disney Exec Robin Gay Named as Brand Director for Bluey
Care Bears Brings the Love with Gold-Dipped Roses from Steven Singer
By Allison Watkinson TLL Reporter Born to License has brokered a partnership between Steven Singer Jewelers and Cloudco Entertainment for a Care Bears-themed, gold-dipped rainbow rose. Founded in 1980, Steven Singer Jewelers is a Philadelphia-based company that offers a wide range of jewelry pieces using responsibly-sourced materials. “Partnering with Steven Singer … [Read more...] about Care Bears Brings the Love with Gold-Dipped Roses from Steven Singer
Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine
Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape
By Allison Watkinson TLL Reporter Formitalia Group and Warner Bros. Discovery Global Consumer Products have entered a licensing partnership for a new Bruce Wayne inspired homeware collection. The upcoming Wayne Enterprises home collection will include a wide range of interior design products such as living room furniture, bedroom sets, office furniture, lighting and home … [Read more...] about Bruce Wayne Inspired Home Collection Gives You a Classy Place to Hang Your Bat Cape