By Gary Symons TLL Editor in Chief Kung Fu Tea is getting a superpowered boost, launching two new beverages inspired by the animated hit show action-comedy series Miraculous—Tales of Ladybug & Cat Noir. "We are thrilled to join forces with superheroes Ladybug and Cat Noir who are cherished by fans worldwide," said Matthew Poveromo, Marketing Manager, Kung Fu Tea. … [Read more...] about Fans Get a Kick Out of Miraculous-Themed Kung Fu Tea Beverages
character licensing
Sesame Workshop Launches STEM App With Story Toys
By Allison Watkinson TLL Reporter Sesame Workshop and StoryToys have officially launched a new STEM-focused educational gaming app called Sesame Street Mecha Builders. Based on the Sesame Street Mecha Builders spinoff series, the mobile application includes reimagined robotic superhero versions of licensed Sesame Street characters like Elmo, Cookie Monster and Abby … [Read more...] about Sesame Workshop Launches STEM App With Story Toys
Global Hit Jade Armor Announces New Licensing and Distribution Deals
By Allison Watkinson TLL Reporter TeamTO has announced several new licensing and distribution initiatives to complement the upcoming release of Jade Armor's second season. Jade Armor is a family-friendly TV series and entertainment property that follows a young girl who must fulfill her destiny as a mythical superhero. The production of Jade Armor's second season is … [Read more...] about Global Hit Jade Armor Announces New Licensing and Distribution Deals
Spin Master Engages Wildbrain CPLG to Represent International Hit Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed WildBrain CPLG as its licensing representative for Unicorn Academy in several regions across Europe. The new licensing agreement names Wildbrain CPLG as the official representative for the Unicorn Academy franchise in the Nordics, Iberia, Italy and Benelux. WildBrain CPLG plans to expand Unicorn Academy's … [Read more...] about Spin Master Engages Wildbrain CPLG to Represent International Hit Unicorn Academy
Playmates Creates a Towering Playset For ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter Playmates Toys is expanding the ZAG Heroez Miraculous toy line with a four-foot tall Miraculous Ladybug Paris Heroez Playset. Featuring the iconic Eiffel Tower, the playset puts fans in the heart of the Parisian environment where heroes Ladybug and Cat Noir combat evil doers. The Heroez playset features a working elevator, zip line and … [Read more...] about Playmates Creates a Towering Playset For ZAG’s Miraculous Series
Nelvana to Produce Series Based on Toikido’s Piñata Smashlings
By Gary Symons TLL Editor in Chief Toikido's Piñata Smashlings franchise continues its meteoric growth with a new kids series coming soon from Nelvana. Toikido was only founded three years ago, but also has multiple successful brands, led by its Roblox hit gaming experience the Piñata Smashlings, which combines digital fun with the both physical and digital … [Read more...] about Nelvana to Produce Series Based on Toikido’s Piñata Smashlings
Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership
Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies
By Allison Watkinson TLL Reporter WildBrain has secured a slate of new licensing partnerships and content agreements for its long-standing Teletubbies brand. The new partnerships will expand the reach of the Teletubbies in categories such as ecommerce, apparel, location-based entertainment, lifestyle products, accessories, gaming and more. For the ecommerce category, … [Read more...] about Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies
Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal
By Allison Watkinson TLL Reporter King Features has partnered with L’Oréal for a Qixi Festival themed licensing promotion featuring Popeye and Olive Oyl. The Qixi Festival is an annual Chinese celebration that focuses on the love between Zhinü and Niulang in Chinese mythology. The Festival is often celebrated by romantic partners through gift-giving and … [Read more...] about Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal
IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series
By Gary Symons TLL Editor in Chief IMG is getting into the comics business with a BOOM!, as it has been appointed licensing agency for the BRZRKR series from Keanu Reeves. BRZRKR is a record breaking comic book series from BOOM! Studios that was created by actor Keanu Reeves and co-written with bestselling writer Matt Kindt. IMG has now been appointed as the brand's … [Read more...] about IMG to Represent Keanu Reeves’ BRZRKR Comic Book Series