By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise
Children's entertainment
Toikido Secures New Licensing Deals for Piñata Smashlings Franchise
By Allison WatkinsonTLL ReporterToikido has signed several consumer product licensing partnerships for its internally developed IP, Piñata Smashlings.The Piñata Smashlings partnerships were secured with help from the licensing and brand extension agency, Retail Monster. “In collaboration with our friends at Retail Monster, we’ve assembled a core group of top-notch licensing … [Read more...] about Toikido Secures New Licensing Deals for Piñata Smashlings Franchise
Who’s News: Amuse Animation Opens China Office Run By Entin Liu
By Allison Watkinson TLL Reporter The digital-first studio Amuse Animation has opened a new China office to be headed by distribution and licensing executive Entin Liu. The opening of the new China location follows the company’s recent appointment of Jiella Esmat as CRO. As the company's new CRO, Esmat intends to expand Amuse Animation's core business streams through the … [Read more...] about Who’s News: Amuse Animation Opens China Office Run By Entin Liu