By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee
Diageo Licensing
Bailey’s Partners With Lir For Line of Christmas Treats
Bailey's, one of the world's largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season. Bailey's launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo … [Read more...] about Bailey’s Partners With Lir For Line of Christmas Treats