By Gary Symons TLL Editor in Chief Experiential licensing is back in a big way, as Mattel and Disney invest heavily in theme parks in Arizona and California. Disney is now dropping a cool billion dollars on its properties in Anaheim, California, while Mattel is preparing for the opening of Mattel Adventure Park in Glendale, Arizona. The story on Disney wouldn't be … [Read more...] about Experiential Licensing: The Latest on Disney and Mattel Adventure Park
Disney World
First Amendment Challenge: DeSantis Issues More Threats Against Disney
By Gary Symons TLL Editor in Chief Florida Governor Ron DeSantis is again targeting Disney over the company's opposition to the so-called Don't Say Gay law. The news outlet Politico reported Friday that DeSantis and his administration issued a series of threats against the Walt Disney Company. In particular, the Governor is enraged that Disney neatly sidestepped his earlier … [Read more...] about First Amendment Challenge: DeSantis Issues More Threats Against Disney
Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents
By Gary Symons TLL Editor in Chief The Walt Disney Company is playing hardball, as it deals with financial and political threats from opponents internally and externally. The entertainment giant known for its lovable characters has put on its “angry eyes”—to quote the immortal line from Toy Story’s Mrs. Potato Head—as it hits back against Florida Governor Ron DeSantis, … [Read more...] about Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents