Disney Consumer Products announced what it’s calling one of “its biggest ever licensing programs” around the new Avengers: Age of Ultron film and offshoot programming; and given Disney’s track record, that’s no idle boast. The licensing program includes a push into what the studio considers high-potential categories, including female fashion and items intended to foster active … [Read more...] about Avengers Campaign Targets Fashion, Health
Disney
Disney Goes 4D
Disney and children’s publisher Bendon have teamed up to bring coloring books to life via new 4D technology. The Disney Color and Play app allows Disney characters to jump off the pages of the Bendon coloring books and into the kid’s iPad. Kids can also use the app to turn their own drawings into jigsaw puzzles. … [Read more...] about Disney Goes 4D
Who’s News
Bob Chapek, a 22-year Disney veteran, is moving from President of Disney Consumer Products to Chairman of Walt Disney Parks and Resorts, effective immediately. While DCP has yet to name a successor, insiders believe that current executive VP of global licensing has the inside track. Kim Marie Song has been hired as National Strategic Sales Manager of MAC Group and will focus … [Read more...] about Who’s News
“Cinderella” Tie-In Campaigns Targets Women of All Generations
Women apparently never outgrow the desire to feel like a princess. At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi-generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13. JCP created a commercial specifically for the Feb. 22 Academy Awards telecast showing a woman in several JCP … [Read more...] about “Cinderella” Tie-In Campaigns Targets Women of All Generations
More Preschool Properties Originating Outside U.S.
The $10.6 billion worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture (see pie chart, below), according to The Licensing Letter’s just-published all-new 2nd edition of “The Global Market for Licensed Preschool Properties.” Because most preschoolers can’t read, … [Read more...] about More Preschool Properties Originating Outside U.S.
Disney Consumer Products Revenues Expand When Frozen
Revenue at Disney Consumer Products (including merchandise licensing and the Disney retail stores) increased 12% to $3.985 billion for the year ended Sept. 27, 2014, compared to the prior year. Operating income for the unit was up 22% to $1.356 billion over the same period. Singled out for strongest contributions to merchandise licensing for the year: Frozen and the new Disney … [Read more...] about Disney Consumer Products Revenues Expand When Frozen
Fighting Obesity In the Produce Aisle
With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa. Some examples within the last year or so: Sesame Workshop, the Produce Marketing Association, and the Partnership for a Healthier America forged a deal … [Read more...] about Fighting Obesity In the Produce Aisle