Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations
Disney
Looking Back: A History of the $100M+ Entertainment/Character Brand List
By Karina Masolova, karina@plainlanguagemedia.com As we update our annual list of entertainment/character properties that generate over $100 million in licensed retail sales in the U.S./Canada, let's take a moment to look back through the history of the list and its major trends. Namely: The $100 million club is getting bigger, and The immense staying power of brands … [Read more...] about Looking Back: A History of the $100M+ Entertainment/Character Brand List
Who’s News — 10/10/2017
Disney's new President Business Operations EMEA is Rebecca Campbell, based in London. She replaces Diego Lerner, who is moving to Argentina and takes up an unspecified international role at the company. In the U.S., Disney Channel hires Dina Hillier as VP Original Series. Universal Brand Development welcomes Ben Braun as CFO to manage the financial planning and analytics team, … [Read more...] about Who’s News — 10/10/2017
A(nother) Note on Disney
Updated: 10/13/2017 By Karina Masolova, karina@plainlanguagemedia.com If we were to define one trend of consumer products licensing in the last decade or so, it's Disney's unparalled dominance. TLL estimates that Disney accounts for roughly half of all entertainment/character brand-based licensed retail sales in the U.S./Canada, and a slightly larger share worldwide (less than … [Read more...] about A(nother) Note on Disney
Who’s News — 10/2/2017
Walt Disney Intl. appoints Rebecca Campbell to serve as President of its EMEA business. Alpha Group expands into Latin America with the new appointment of Jose Antonio Espinoza as Head of Latin America operations. Tracy Griffiths joins Golden Bear as a Licensing Consultant. Spin Master-owned Toca Boca's CEO, Bjorn Jeffery, steps down. The Stockholm-based children’s mobile … [Read more...] about Who’s News — 10/2/2017
The Future of Ecommerce is In-store
By Karina Masolova, karina@plainlanguagemedia.com With traditional retail business models crashing down, and ecommerce on the rise, retailers will need the power of brands to thrive. Two dominant trends emerge when looking at the future of retail: retail-tainment and omnichannel. Despite the rise of ecommerce, shoppers still prefer to see, touch, and experience products. … [Read more...] about The Future of Ecommerce is In-store
Retailer’s Top Toys of the 2017 Holiday Season
By Karina Masolova, karina@plainlanguagemedia.com The top toy lists from Toys 'R' Us, Target, Amazon, Walmart, and Kohl's are out! Just over one-third of the top toys of the holiday season are licensed offerings. This year, we've identified which toys are licensed, their respective manufacturer, and which are exclusive to the retailer. See the complete list below. In 2016, … [Read more...] about Retailer’s Top Toys of the 2017 Holiday Season
Roundup: Digital Content, Apps & Social
By Karina Masolova, karina@plainlanguagemedia.com After pulling its Disney and Pixar movies from Netflix when its contract ends in 2019, Disney CEO Bob Iger confirms that the company will also move its Star Wars and Marvel Cinematic Universe content from the streaming provider. Disney's own planned streaming service will launch late 2019. Marvel is rolling out preschool … [Read more...] about Roundup: Digital Content, Apps & Social
TRU’s Debt & Other Toy/Game News
By Karina Masolova, karina@plainlanguagemedia.com In the face of a $400 million debt due in 2018, Toys 'R' Us has retained a law firm to help restructure its financial obligations. The toy retailer has not ruled out bankruptcy as part of its plan, and is also looking at obtaining additional financing. TRU is also continuing to work with financial advisory firm Lazard, which … [Read more...] about TRU’s Debt & Other Toy/Game News
The State of Licensing In Mobile
Sanrio and Bandai Namco Entertainment team up for Hello Kitty ♥ PAC-MAN, a mobile game app and a limited edition merchandise collection including t-shirts, caps, socks, tote bags, pins, and collectible figures. SEGA Networks and WWE partner for WWE Tap Mania, a worldwide mobile game app that features a roster of past and present WWE Superstars facing off in the ring in … [Read more...] about The State of Licensing In Mobile