By Gary Symons TLL Editor in Chief Experiential licensing is back in a big way, as Mattel and Disney invest heavily in theme parks in Arizona and California. Disney is now dropping a cool billion dollars on its properties in Anaheim, California, while Mattel is preparing for the opening of Mattel Adventure Park in Glendale, Arizona. The story on Disney wouldn't be … [Read more...] about Experiential Licensing: The Latest on Disney and Mattel Adventure Park
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News Alert: Disney Sues Florida Governor Ron DeSantis
Lawsuit Filed After DeSantis-Appointed Board Voids Theme Park Agreement The Walt Disney Company has filed suit against Florida Governor Ron DeSantis for violating its First Amendment rights to free speech. The lawsuit accuses the governor of conducting a “targeted campaign of government retaliation” as punishment for the company’s decision to speak out against Florida's … [Read more...] about News Alert: Disney Sues Florida Governor Ron DeSantis
Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents
By Gary Symons TLL Editor in Chief The Walt Disney Company is playing hardball, as it deals with financial and political threats from opponents internally and externally. The entertainment giant known for its lovable characters has put on its “angry eyes”—to quote the immortal line from Toy Story’s Mrs. Potato Head—as it hits back against Florida Governor Ron DeSantis, … [Read more...] about Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents