By Gary Symons TLL Editor in Chief Dunkin' has taken another step into the alcoholic beverage market with new Spiked Coffees and Iced Teas. Dunkin' previously worked with Harpoon Brewery to create a line of beers containing either actual donuts or coffee. Now, the donut chain has gone back to its caffeinated roots, announcing a line of Dunkin’ Spiked Iced Coffees and Iced … [Read more...] about Dunkin’ Donuts Dips Into Spiked Coffees and Teas
Dunkin' Donuts
Wrap-Up: Experiential, Promotional & Personalized
Contact the editor at karina@plainlanguagemedia.com King Features taps toxicfox for a Betty Boop personalized character collection that allows users to transform their likeness into Betty Boop character art that can then be printed onto a wide range of items including mugs, suitcases, tote bags, and apparel. Currently available in the U.K. and Ireland, the collection is coming … [Read more...] about Wrap-Up: Experiential, Promotional & Personalized
Retail Watch: Holiday, Online & Experiential
Contact the Editor at karina@plainlanguagemedia.com. Online holiday shopping sales hit a record $108 billion last year, per ORIS Intelligence. The research firm identifies Amazon Prime Day, the 36 hour-long global shopping event, as the leading such event, beating out Black Friday and Cyber Monday sales combined. And with greater sales comes an increase in pricing parity: ORIS … [Read more...] about Retail Watch: Holiday, Online & Experiential
Who’s News — 9/18/2017
Julia Jensen is SVP, Publicity & Communications for Warner Bros. Entertainment Consumer Products. Nickelodeon names Jose L. Castro as SVP Softlines. Castro will manage existing partnerships and develop new business opportunities across all categories including apparel, accessories, and home goods. He will also serve as the liaison for all global fashion collaborations and … [Read more...] about Who’s News — 9/18/2017
Celebrating Coffee With Food
By Marcy Magiera To celebrate National Coffee Day, Dunkin' Brands Group announced that it will launch a Dunkin' Donuts branded ready-to-drink coffee line in early 2017. The new products, to be manufactured and distributed by The Coca-Cola Co., will strengthen Dunkin' Donuts' position as a coffee authority and extend the brand into new distribution channels, the company … [Read more...] about Celebrating Coffee With Food
VR, Cafes, Inflatables and More Branding Efforts
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals: Pulse Evolution will leverage its partnerships with Authentic Brands Group and three late celebrity estates—Michael Jackson, Elvis Presley and … [Read more...] about VR, Cafes, Inflatables and More Branding Efforts