The Licensing Letter

Entertainment licensing

Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo

By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo

Chordal Launches InstantClear to Streamline Music Licensing

TLL Staff The music rights tech company Chordal has introduced InstantClear, a pre-cleared music licensing system designed to simplify and scale the commercial music industry’s licensing process. The system, which utilizes patent-pending technology, aims to provide a more efficient solution for securing legal, financial, and creative rights to fractionally owned songs. “With … [Read more...] about Chordal Launches InstantClear to Streamline Music Licensing

Build-A-Bear is About to Build-A-CoComelon Collection

By Gary Symons TLL Editor in Chief Moonbug Entertainment has teamed up with Build-A-Bear Workshop to launch their first collaborative CoComelon collection. The new line is designed to bring all the musical charm of CoComelon to Build-A-Bear's line of furry plush pals. Available now, the collection allows CoComelon fans to dress their favorite bear in cute outfits, … [Read more...] about Build-A-Bear is About to Build-A-CoComelon Collection

Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Bath & Body Works Develops Disney Princess Fragrances

By Allison Watkinson TLL Reporter Bath & Body Works' has partnered with Disney for a licensed fragrance collection inspired by Disney Princesses. The collaborative collection features 85 products that are available in six distinct scents inspired by popular Disney Princesses including Moana, Ariel, Tiana, Belle, Jasmine and Cinderella. Officially launching on … [Read more...] about Bath & Body Works Develops Disney Princess Fragrances

Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

Joe Biden Signs On With Creative Artists Agency

By Gary Symons TLL Editor in Chief Photo Credit: Official White House Photo, by Erin Scott Former US President Joe Biden has signed with Creative Artists Agency for licensing, publishing, and paid appearances. “President Biden is one of America’s most respected and influential voices in national and global affairs,” said Richard Lovett, the co-chair of CAA. “His … [Read more...] about Joe Biden Signs On With Creative Artists Agency

Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker

By Gary Symons TLL Editor in Chief Mellany Welsh, the former VP and head of Canadian kids’ studio Nelvana, has joined Boat Rocker as its senior VP of brand partnerships and content marketing. Welsh has been tapped to lead the rival Canadian studio's brand strategy, partnerships, licensing and content marketing initiatives across scripted, unscripted and kids and family … [Read more...] about Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker